Growth Spotlight

Offering TV as a performance channel to clients

Socium utilizes programmatic and direct buying with Tatari, resulting in an 80% lift in impressions and -45% CPM

Socium, a performance marketing agency, focuses on helping e-commerce brands grow through paid media, convergent TV (streaming and linear TV, online video), SEO, and performance creative. Utilizing Tatari’s self-service platform led to full transparency on how Socium could maximize performance outcomes for each client.

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CPM

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LIFT IN IMPRESSIONS

Omni-Channel TV

Combine linear, streaming, programmatic, direct buys, and online video for total audience engagement across all TV formats, optimizing the brand's reach and impact.

Optimize Media Mix

Strategic allocation of advertising across linear, streaming, and digital platforms, enhancing performance and maximizing ROAS for clients.

Drive revenue

Increase incremental revenue by understanding conversion sources.

Solutions

Socium sought a partner that could handle a diverse range of advertising channels, transitioning from a vendor solely focused on connected TV to one capable of managing programmatic, direct buying, and linear advertising. Tatari met this need by offering a comprehensive solution. Using a direct approach allowed them to bypass intermediaries, achieving a lower cost per mille (CPM) and maximizing return on investment. Facilitating a seamless onboarding process and successful implementation of Tatari's solutions, Socium exceeded their goal of efficient and effective advertising for their clients.

“We really lean on Tatari as the experts in this space. They have taught us how to optimize convergent TV (streaming, linear, online video) specifically for our individual clients.”

- OWEN LOFT, CO-FOUNDER, SOCIUM MEDIA

Results

Socium's results after partnering with Tatari demonstrate significant improvements in their advertising efforts. Their client found success with Tatari's comprehensive solution, which included both streaming (using both programmatic and direct buying) and linear TV. Through a head-to-head test, their client experienced an impressive 80% lift in impressions and a 45% lower CPM than their previous TV ad vendor. The onboarding process with Tatari was exceptional, highlighted by their intuitive platform and the dedicated expertise of their team, ensuring optimized media plans for every client. By focusing on bottom-line results and leveraging connected TV and linear TV, Socium achieved remarkable success in driving both upper and lower-funnel visits.

"Within the first day, we were able to attribute an extra 7000 incremental site visits that we wouldn't have gotten elsewhere."