Growth Spotlight

Growing incremental impact with TV Advertising

TickPick strengthens its brand with linear and streaming TV advertising, resulting in immediate jumps in app installs and website traffic.

TickPick, an online marketplace for tickets to live events, including sports, music, concerts, festivals, and more, reaches a new mass audience with Tatari. After launching two new brand assets on targeted sports channels, TickPick achieved increased reach, enhanced brand awareness, and improved lower-funnel metrics such as app installs, registrations, and purchases.

Incremental Installs

Lift

Campaign Objectives

Target Relevant Audience

Evaluate TV platforms and launch innovative brand content to pinpoint and effectively reach the target audience.

Drive Efficiency

Convert impressions into downstream outcomes such as app installations, registrations, and purchases.

Increase Purchases

Transform potential interest into revenue-generating transactions.

Solutions

TickPick sought a partner capable of conducting tests across various TV platforms and offering analytics to pinpoint the most effective ways to reach their target audience. They recognized that venturing into TV advertising for the first time could be daunting. With Tatari, they found a partnership that felt like an extension of their team.

"We chose to test TV to add validity and to reach a net new audience that we aren't reaching on TikTok or Instagram. For example, our main KPIs for TV campaigns are increased reach, brand awareness, and lower-funnel metrics such as app installs, registrations, and purchases.”

- LUKE HESTON, HEAD OF USER ACQUISITION, TICKPICK

Results

TickPick attributes its success to Tatari's platform. They discovered that a 60/40 allocation between linear and streaming platforms effectively engages with their audience. They saw increased app installs and website traffic by airing two new brand assets and advertising during the Cowboys vs. Lions game. With Tatari's analytics, TickPick can monitor performance metrics to make informed decisions about future media investments.

“Our favorite feature in the Tatari platform is the reporting and the ability to see performance at the network and even the show level, something that our executive team loves to see, and then it helps us optimize towards performance outcomes.”