Celebrating International Women’s Day: 2026

This year’s International Women’s Day theme, “Give to Gain,” celebrates the power of generosity, shared support, and thoughtful reflection. It reminds us that when individuals, organizations, and communities invest in advancing women, we create stronger opportunities, wider access, and more inclusive environments for everyone.

Giving isn’t about losing—it’s about creating more impact. By sharing knowledge, resources, visibility, advocacy, education, mentorship, time, or funding, we open doors for women to grow and succeed. When women thrive, our workplaces, communities, and society thrive with them.

Together, these contributions help build a more connected, supportive, and equitable world.

We asked our community of women to reflect on their experiences and the ways the values of #GivetoGain shows up in their lives and work. Specifically, we invited them to share:

• What’s one specific time another woman at Tatari supported or advocated for you in a way that made a real difference?

• How will you “give” that same kind of support to other women in your industry this year?

• What does this look like in practice? Share one specific action or example.

These questions highlight the meaningful ways women at Tatari support each other, embody inclusion, and create positive impact both inside and outside the workplace.

Iryna Kaplia, Programmatic Media Manager:

• During my first few months at Tatari, a colleague and I made a mistake that had some real consequences. At that time, my stress resilience was quite fragile due to a number of factors, while she was in a much stronger place emotionally. She treated the mistake as a learning experience and, more importantly, showed up as a true friend - it was cowardly from my side, but she chose to take full responsibility and never mentioned my name. There was no personal benefit for her in doing so, and she did this without creating any sense of obligation on my side. She simply recognized that she could handle the impact better than I could at that moment, and that I needed support. Her quiet advocacy made a lasting impact. It gave me the space to regain confidence, learn from the experience, and continue growing in my role.

• That experience reshaped my understanding of what meaningful support is. I believe real support should be selfless - even when it’s inconvenient, uncomfortable, or brings no benefit to you. Just as importantly, it set a powerful example. Watching her take full responsibility for our mistake with calm and integrity taught me not to be afraid of acknowledging my own mistakes and owning them. This year, I plan to be intentional about offering that kind of support by advocating for women when appropriate, standing alongside colleagues during difficult situations, and helping foster an environment where well-being and professional growth are prioritized.

• In practice, this means being especially attentive to women who are new to a role, a team, or new responsibilities. I know how overwhelming it can feel and how awkward it may be to ask "too many" questions or worry about being a burden. To help address this, I make a point of checking in regularly, proactively inviting questions, and reinforcing that no question is too small or repetitive. My goal is to help create an environment where asking for help feels safe, normal, and encouraged.

Serena Chouhan, Media Operations Coordinator

• The friendships I’ve built with other women at Tatari have made the most significant difference in enriching my day-to-day experiences. Feeling seen, understood, and validated through my female friendships has been more life-giving, uplifting, and empowering than any singular moment of advocacy could be.

• I've seen in my own life that sometimes the most trivial interactions blossom into the most consequential ones. The most meaningful giving isn't in the occasional grand gesture, but in consistent kindness and empathy: giving time, curiosity, compassion, and encouragement. I want to be someone who's so open and receptive to the people around me that it signals to other women that I can be a safe space for their honesty.

• In practice, this means being intentional about slowing down and genuinely engaging with the people around me. It requires being present enough to be curious. Our attention is our most valuable commodity, especially in the workplace. It becomes really easy to go through the motions without ever sincerely engaging with the people around you, and that isolation can start to feel lonely and disempowering. It's asking someone what they're working on, where they got their shoes, what they did over the weekend, or what they might be struggling with, and actually caring about the answer. Or, it could be offering an ear for someone to share whatever's on their mind. Female friendships are so powerful. I think feeling seen and supported by your peers is the most meaningful factor in gaining the confidence to speak a little louder and be a little braver.

Dr Nora Eisner, Researcher Data Scientist, Sr I

• Tatari hosts a monthly Women in Tech group that creates space for women to share what we’re working on, what our day-to-day looks like, and how we’re navigating different challenges. The group has fostered a genuinely supportive environment where people are open about both wins and uncertainties. It has also given me the opportunity to connect with and learn from women across the company in ways I might not otherwise have the chance to. Building those connections has helped highlight that there is a strong network available to us, and it has created opportunities to bond beyond our immediate teams. Through these sessions, I’ve had the chance to present my work, learn about impactful projects led by other women, and gain guidance on topics such as preparing for end-of-year reviews and effectively communicating contributions. Most importantly, the group inspires confidence and pride in our work.

• This year, I hope to give that same kind of support by being intentional about sharing my own experiences openly, both victories and challenges. Whether through internal meetings or simple conversations with others, I want to help create spaces where women feel comfortable asking questions and talking candidly about their work. Most importantly, I want to contribute to an environment where women feel confident in their contributions and supported in their growth.

• In practice, this means making myself available for informal check-ins, particularly for more junior team members, and intentionally offering guidance. Whether that’s by helping someone prepare for a presentation, framing their impact effectively, or simply serving as a sounding board when they need to talk through ideas or challenges.

Mecca Gibbs, Client Services Manager

• One moment that stands out to me happened during my second week at Tatari. I had just joined the company and was still finding my footing, and Liana made a point to introduce herself and getting to know me. It may seem like a small gesture, but starting somewhere new can feel overwhelming as you're learning the ropes and stepping into a space where so many relationships are already established. Her thoughtfulness and kindness made a real difference, helping me feel welcomed and comfortable from the very beginning.

• This year, I want to intentionally create the same sense of welcome and support for other women, particularly those who are new to a role or the industry. By leading with kindness (introducing myself, checking in, and making others feel seen and included), I hope to help women feel confident and supported as they navigate new environments.

• In practice, this looks like introducing myself to new team members and checking in during their first few weeks to see how they're adjusting. It also involves sharing my own experiences and offering guidance wherever it can help, creating a space where asking questions and seeking support feels safe and encouraged.

Nova Vito, Software Engineer IV

• Liana Sanders was one of the people who interviewed me back in 2020 when I joined Tatari. For some reason she seemed to like me even before I transitioned and I always appreciated that. When I came out at the 2024 Bonanza, she was the person I was most looking forward to telling and she made me feel so comfortable when I did.

• I find that the most valuable support from coworkers is not the public kind -- it's the private, 1:1 kind. This isn't exclusive to women but it's something worth putting extra effort into for our fellow femmes. My best relationships with coworkers are the ones where we connect beyond work and share our real feelings and concerns, and feel safe to let our guard down. Real human connection is more important than ever now that we're spending so much time talking with AI.

• Liana went from being one of my interviewers to one of my real friends at Tatari. Recently, I found myself interviewing another woman engineer, Leila Dahhan, who we ended up hiring. We now meet every Tuesday morning with no agenda at all, just to hang out. Sometimes the talk is work and sometimes it's not. It's turned out to be an incredibly powerful way for me to keep a line open to the measurement team. We provide each other with context that would not normally be transmitted across teams so freely. I'm hoping to be for her what Liana has been for me.

Karen Lam, Principal Product Designer

• When I joined Tatari last year, I immediately felt supported by my manager, Jazz. From day one, she consistently checked in and created an environment where I could learn, ask questions, and collaborate effectively. One moment that stands out was when Jazz hosted an icebreaker for my first-ever CoLab session within Product and Design. Each person shared a photo from their weekend and talked about it. It set the tone for ongoing collaboration, made me feel at home, and helped me get to know my team members better.

• This year, I want to offer the same level of support by being as intentional and present with other women in my industry, as Jazz has been with me. Paying forward the same actions: making time, facilitating opportunities, and nurturing collaborative relationships with both new and current teammates (especially those early in their careers or new to Tatari). I also want to continue advocating for my teammates' ideas and their autonomy to lead projects so they feel empowered.

• In practice, I’d support someone by meeting them exactly where they are and figuring out how I can help them in that moment. Whether that’s talking through a challenge, teaming up on a project, being a sounding board, or grabbing a boba tea.

Raissa Nebie, SVP Finance

• Muller, my predecessor, made a real difference for me when I joined Tatari. She was incredibly generous during my onboarding and took the time to help me get up to speed quickly. She was always available for questions, shared context openly, and helped me navigate the role with a lot more confidence. As the only other woman on e-staff at the time, her support also mattered on a different level. It was meaningful to have someone who understood the dynamics and was willing to make space, offer perspective, and help set me up for success.

• I’ll pay it forward by being intentional about mentorship, sponsorship, and access. This year, I want to support other women in my industry by making time to share candid advice, helping them navigate leadership dynamics, and being a thought partner as they grow into bigger roles. Just as importantly, I want to advocate for women in the rooms where decisions are made by creating visibility for their work, speaking up on their behalf, and helping open doors to meaningful opportunities.

• In practice, this means using my network intentionally and consistently. One concrete example is how I approach senior roles. When I hear about an opportunity that could be a strong fit for a woman in my network, I do more than forward the opportunity. I make a direct introduction to the recruiter or hiring manager, share a clear endorsement of why she would be a strong candidate, and help her prepare for the conversation. I’ve found that kind of sponsorship can materially change outcomes.