Insights
Holiday Advertising Trends 2025: How Marketers are Planning for BFCM
We asked marketers to unwrap their plans for the holidays. Here’s what Calm, Ariat, Saatva, and others, shared about their advertising strategies to stand out during the most competitive time of the year.
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How Retailers are Sharpening Their TV Ad Strategies for Black Friday and Cyber Monday
As holiday shopping intensifies, see how brands like Saatva and MANSCAPED are perfecting their TV ad strategies to make the most of the Black Friday and Cyber Monday rush.
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Crafting Effective Black Friday/Cyber Monday TV Creatives: Strategies for Marketers
In this blog post, we discuss various strategies for creating effective Black Friday/Cyber Monday (BFCM) TV creatives. Watch the full video to learn how to stand out from the competition and make the most of this key shopping season.
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Tatari Clients Find Success with Black Friday Creatives
After analyzing the historical data of clients in-market with BFCM-themed creatives, we’ve pulled out a few common trends we typically see. Here’s a look at what we’ve uncovered when it comes to TV ad inventory clearance, performance, and creative strategies.
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