Insights

Don’t Get Black Friday FOMO: For Many Brands, Q5 Matters More

Q5 represents the down period that extends from directly before Christmas up to New Year’s and is an excellent opportunity for brands to extend their holiday momentum on TV.

How Retailers are Sharpening Their TV Ad Strategies for Black Friday and Cyber Monday

As holiday shopping intensifies, see how brands like Saatva and MANSCAPED are perfecting their TV ad strategies to make the most of the Black Friday and Cyber Monday rush.

Crafting Effective Black Friday/Cyber Monday TV Creatives: Strategies for Marketers

In this blog post, we discuss various strategies for creating effective Black Friday/Cyber Monday (BFCM) TV creatives. Watch the full video to learn how to stand out from the competition and make the most of this key shopping season.

How Storyworth Used TV Ads for a Successful Holiday Season

In September, Tatari presented during Rockbox’s Holidaze Webinar, where we shared how our client Storyworth developed a winning holiday TV strategy that drove performance during retail’s most competitive time of the year.

Tatari Clients Find Success with Black Friday Creatives

After analyzing the historical data of clients in-market with BFCM-themed creatives, we’ve pulled out a few common trends we typically see. Here’s a look at what we’ve uncovered when it comes to TV ad inventory clearance, performance, and creative strategies.