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Insights

Holiday Advertising Trends 2025: How Marketers are Planning for BFCM

Holiday Advertising Trends 2025: How Marketers are Planning for BFCM

We asked marketers to unwrap their plans for the holidays. Here’s what Calm, Ariat, Saatva, and others, shared about their advertising strategies to stand out during the most competitive time of the year.

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How Retailers are Sharpening Their TV Ad Strategies for Black Friday and Cyber Monday

How Retailers are Sharpening Their TV Ad Strategies for Black Friday and Cyber Monday

As holiday shopping intensifies, see how brands like Saatva and MANSCAPED are perfecting their TV ad strategies to make the most of the Black Friday and Cyber Monday rush.

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