Insights
Why Standard TV Attribution Assumptions Are Doing Your Campaign a Disservice
TV ads produce a significant delayed response that traditional attribution models don't always capture. To accurately measure the delayed responses of a linear or streaming TV ad, advertisers need to consider these three things.
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Video: DragFactor Helps Advertisers Measure Response from TV Ads
We know that marketers need to see their campaign’s performance results that measure both the immediate and delayed response. Watch our short video to learn more about DragFactor enabling next-day measurement.
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Measuring the delayed response of a TV campaign
A good TV campaign should aim to measure both the direct response and brand impact. We measure the relationship between the two via what we like to call the "DragFactor."
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