Insights

Today, 25% of CTV Ad Inventory Can Only Be Purchased Via Linear TV

Only a quarter of CTV ad inventory can be purchased through just linear TV, yet linear TV still accounts for over half of all viewing. As a result, it is important that advertisers consider both linear and streaming when building out their media plans.

Finding the Sweet Spot: Optimizing Ad Frequency for Maximum Impact

In TV advertising, hitting the right frequency is key. Tatari’s data-driven tools pinpoint this sweet spot to maximize effectiveness, boost ROI, and avoid waste. Discover how to fine-tune your ad strategy for optimal impact.

Venu: death on arrival, or destined for greatness?

Venu, a new streaming service from Disney, Warner, and Fox, launches on August 23rd to compete with Google and Amazon, though its success is uncertain due to legal challenges and skepticism.

Improving TV Media Buying and Measurement with Experian

Ad buyers now have access to Experian marketing data in the Tatari platform, allowing them to gain a deeper understanding of their consumers to drive even stronger campaign performance.

How a Media Buyer Turned Engineer Adds Value to Tatari's Platform

In this post, we share Alex Kahan’s unusual path to becoming a Media Buying Platform (MBP) engineer, starting as a media buyer and following his passion for coding.

NFL on Amazon Prime: worse or better than cable (for brands)?

During during the first-ever NFL game exclusively available on Amazon, our client Underdog Fantasy saw performance in the 85th percentile of all their NFL media buys. See how for advertisers in general, buying Amazon Prime NFL spots may very well be worth your while.

Video: The Basics of Media Buying - TV Inventory

In this video, you’ll learn more about the TV advertising industry, as well as the three types of inventory that Tatari can help secure for your brand.

How Companies Can Support Their LGBTQ Employees

Tatari's Media Buying Associate, Kirk, shares how companies can better support and celebrate their LGTBQ+ employees.

Tatari’s clients come together to see what’s next for the future of TV

At our recent client events, we shared exciting new features that we’re launching in the coming months across measurement, media buying, and partner integrations.

Why more brands are testing NPE Buys

Tatari's media buying team works with many brands that find success on specific networks or in certain programs and they often ask media buyers at Tatari; "how do we ensure that we get more spots there?"