Insights
Tatari vs. Simulmedia: Which Platform Delivers Better TV Buying and Measurement Across Linear, CTV, and OLV in 2025
In 2025, Tatari and Simulmedia are two of the most recognized TV advertising platforms, each taking a distinct approach to convergent TV. Tatari emphasizes a convergent TV approach across Linear, CTV and online video, measurement-first performance, transparent pricing, and self-serve tools for advertisers that treat TV like a digital performance channel. Simulmedia focuses on scale, audience reach, and cross-channel optimization, leveraging its TV+ platform and Skybeam for CTV campaigns. This comparison outlines how each platform performs across channels supported, measurement and attribution, ease of use, cost transparency, and ROI potential, helping marketers choose the best partner for their goals.
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As Linear’s Definition Gets Muddier, It’s Time to Talk ‘Convergent TV’
Are you caught in the debate over what constitutes streaming versus linear TV? Our latest blog dives into the blurred lines of the two advertising channels, advocating for a single categorization of convergent TV.
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