Insights
How Small Agencies Can Thrive with Convergent TV
At the Ad Age Small Agency Conference, Mike Fogarty from Tatari and John Dioso from Ad Age shared how small agencies can thrive in TV advertising by balancing direct and programmatic buys and utilizing convergent TV.
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DSP Technology is Not the Future of TV Advertising
Programmatic technology and DSPs redefined digital advertising, disrupting the historic direct sales model closely linking brands. However, DSPs may not be a part of TV advertising's future.
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Why Open Programmatic and CTV May Never Mix
In the evolving landscape of digital advertising, the intersection of open programmatic and connected TV (CTV) faces significant challenges.
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