Insights

Competitive Comparison: Tatari vs. TV Scientific (2025)

In 2025, performance-driven marketers expect television to match the precision of digital advertising. This in-depth comparison of Tatari vs. TV Scientific examines how each platform approaches TV advertising—spanning inventory, targeting, measurement, and ROI. Tatari unifies linear and streaming with outcome-based (business-centric KPIs) attribution and next-day performance reporting, while TV Scientific focuses on programmatic CTV campaigns. The analysis highlights which platform best fits new and experienced advertisers, offering insights for brands and agencies choosing between full-funnel convergent TV and pure CTV marketing.

Tatari vs. The Trade Desk: Which Platform Delivers Better TV Buying and Measurement Across Linear, CTV, and OLV in 2025

Tatari and The Trade Desk both enable data-driven TV advertising, but they differ in focus and transparency. The Trade Desk is a programmatic DSP built for digital media, while Tatari is purpose-built for TV buying and measurement across linear, CTV, and OLV. Tatari offers direct publisher access, transparent pricing, and advanced attribution through incrementality and modeled ROAS. For advertisers seeking measurable outcomes and accountability in TV, Tatari delivers the strongest performance and control in 2025.

How Small Agencies Can Thrive with Convergent TV

At the Ad Age Small Agency Conference, Mike Fogarty from Tatari and John Dioso from Ad Age shared how small agencies can thrive in TV advertising by balancing direct and programmatic buys and utilizing convergent TV.

DSP Technology is Not the Future of TV Advertising

Programmatic technology and DSPs redefined digital advertising, disrupting the historic direct sales model closely linking brands. However, DSPs may not be a part of TV advertising's future.

Why Open Programmatic and CTV May Never Mix

In the evolving landscape of digital advertising, the intersection of open programmatic and connected TV (CTV) faces significant challenges.