Insights
Why Q5 Remains One of The Most Wonderful Times of Year to Advertise on TV
Q5 isn’t a post-holiday lull—it’s a hidden goldmine where TV CPMs drop, engagement spikes, and smart brands grab premium inventory before the new year hits. Discover why this overlooked week can deliver some of the best performance of the entire season.
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Don’t Get Black Friday FOMO: For Many Brands, Q5 Matters More
Q5 represents the down period that extends from directly before Christmas up to New Year’s and is an excellent opportunity for brands to extend their holiday momentum on TV.
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