Insights

First Pitch, First Movers: How Tatari Got 7 Brands Into MLB's Netflix Debut

Tatari helped 7 brands secure premium placements during MLB’s first-ever Opening Night on Netflix, unlocking access to one of streaming’s biggest live sports moments. Here’s how those brands performed and why direct access to exclusive inventory continues to drive outsized results.

Why Sports Is The Fastest Way To Break CTV’s Programmatic Ceiling

Programmatic buying dominates CTV, but it rarely delivers true scale. Here’s why sports-focused direct buying is the game plan brands are using to unlock reach, context, and measurable impact—without blowing budgets.

What Advertisers Need to Know About TV Sports Advertising in 2026

TV sports advertising in 2026 is being reshaped by streaming, fragmented media rights, and rapidly changing ad prices. This guide shows advertisers where sports audiences live and how to buy across leagues effectively at any budget.

What Marketers Should Know About Peacock Advertising (Before You Buy)

Peacock’s ad-supported streaming model combines premium on‑demand programming, live sports, and targeted ad formats within a lighter commercial load than traditional television. Its tiered plans give advertisers flexible ways to reach diverse audiences while leveraging NBCUniversal’s premium content environment.

What Marketers Should Know About Netflix Advertising (Before You Buy)

Netflix has officially entered the ad game—and with its unmatched viewership and new live sports deals, it's changing the rules. Discover what this means for your brand, and how to tap into premium audiences without wasting your media dollars.

The Ultimate Guide to TV Sports Advertising

Discover the key players in the evolving sports media landscape and learn how to approach TV ad campaigns for each league to maximize your impact.

The Coming of Age of Sports League

Examining the challenges of traditional TV networks transitioning to streaming, especially in sports content, this blog explores a potential collaboration between industry giants like Disney, Fox, and Warner Media for a DTC sports streaming service.

NFL on Amazon Prime: worse or better than cable (for brands)?

During during the first-ever NFL game exclusively available on Amazon, our client Underdog Fantasy saw performance in the 85th percentile of all their NFL media buys. See how for advertisers in general, buying Amazon Prime NFL spots may very well be worth your while.

TV Ads Drive Mobile-App Re-engagement

Read our white paper to see how Gametime, the leading mobile ticketing marketplace for last-minute sports & entertainment tickets, used TV ads to drive existing app users to re-engage with their app.

How to Advertise on Super Sunday without Spending $5M

The Super Bowl creates unique viewership patterns before and after the game that provide opportunities to buy high-profile inventory at a fraction of the cost of a national in-game spot.