Streaming + Linear Measurement
Measure the true incremental impact of your TV campaigns
Incrementality is achieved by measuring campaigns in a way that separates net new visitors, buyers or installers, from users that would have taken an action - such as visiting a site, making a purchase, or downloading an app - even if they hadn’t seen the ad.
Leverage our industry-leading methodology, Tatari View-through, built specifically for CTV
Tatari View-through is view-through optimized for TV and built on TV-specific device graph data and methodologies. While conservative in nature, it’s more accurate than industry-applied digital view-through. We recommend Tatari View-through as your go-to if you have a high baseline of traffic or if your product or service has a long consideration period.
Compare to Facebook and other channels with our Digital View-through
Want to be able to compare your TV attribution to other ad platforms? Tatari has you covered with Digital View-through. Tatari’s Digital View-through attribution methodology is constructed similarly to other digital ad companies and matches the IP address of an impression to the IP address of the response over the specified period.
Data and rates are not real and are for illustrative purposes.
Outcome Focused Measurement
Performance Measurement
Tatari’s metrics are built for TV. Rather than use metrics that were made for digital, Tatari’s platform utilizes data science for measurement methodologies that go beyond views or impressions and use closed-loop attribution to track outcome-based metrics that matter to performance and brand marketers like CPV, CPI, and CAC; ultimately proving ROAS.
Brand Measurement
Tatari helps performance marketers find new audiences and drive brand awareness at scale. With tools built for TV measurement, marketers can measure brand metrics such as impressions, reach, and frequency. Tatari’s tools ensure you’re reaching the right audience at the optimal time.
Immediate vs. Delayed Response
Need a way to measure both the immediate and delayed response? With Tatari DragFactor this information is available in near real-time, right within the Tatari dashboard. Our easy-to-customize dashboards display network, daypart, or creative performance, the true incremental lift from an ad campaign, and when people take action on their website or app after viewing an ad—whether it's minutes after viewing or 30 days later.
Data and rates are not real and are for illustrative purposes.
Granular Reporting in Our Dashboard and Yours
Customizable Reports
Tatari’s reporting tools allow you to perform deep campaign analysis to see precisely how creatives, networks, and streaming platforms performed in a given week. Easily build, customize, and export reports to answer campaign performance questions.
S3 buckets & multi-touch attribution
Using S3 buckets, you can automate the ingestion of granular campaign data into other internal tools or multi-touch attribution platforms to perform deep analysis and compare results across channels.
Data and rates are not real and are for illustrative purposes.