How Agencies Can Grow Their Business with Modern TV Advertising
Many agencies have been reaching out to Tatari since announcing they can license our platform to buy & measure TV ads for their clients. There is clearly a huge opportunity for digital performance agencies to grow revenue and offer a new channel to their clients. For agencies that already buy TV, they see a faster, smarter way to offer linear and streaming to their clients. We hosted a webinar with MediaPost to address the complexities of TV and the most frequently asked questions agencies have when getting started.
Watch our video to learn how agencies can:
Buy linear and streaming TV based on performance (not impressions)
Measure TV ad campaigns based on outcomes using digital metrics
Best practices for getting a client started on TV (measuring both brand and performance campaigns, leveraging data in audience targeting, using historical data, understanding market dynamics, leveraging AI-powered tools in media buying)
How to use Tatari alongside other tools such as TheTradeDesk
And much more!
Vicky Chang
I love helping businesses grow.
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