emarketer tv digital video trends roundup

eMarketer TV & Digital Video Trends Roundup

Usually exclusive to eMarketer subscribers, Tatari has sponsored their latest roundup of the latest industry research to help you understand the shifting trends in TV and digital video. This is a must-read for any marketer planning their TV & Video strategy for 2021.

A quick sneak peek: 

This year, US average time spent with subscription OTT video content will surpass 62 minutes per day, up 23% from 2019.

Download  “TV & Digital Video Trends 2020 Roundup” to explore:

  • Where advertisers are reallocating sports ad spending amid the cancellation of College sports 

  • How the TV advertising landscape has changed during the pandemic (buying, measurement, linear and streaming TV strategy) 

  • Which trends are driving the spike in time spent with OTT

  • How US TV upfront ad spending will change in 2020-2021 

    Related

    Why TV Advertisers Should Care About SOC 2 Certification

    Why TV Advertisers Should Care About SOC 2 Certification

    Your most sensitive campaign data lives inside your TV buying platform, but most advertisers never think to ask how that data is actually protected. Here’s why SOC 2 certification should be non-negotiable when choosing which TV partner to work with.

    Read more

    Tatari vs. Vibe.co: Which Platform Drives Smarter TV Advertising?

    Tatari vs. Vibe.co: Which Platform Drives Smarter TV Advertising?

    Compare Tatari vs Vibe.co for CTV advertising in 2025. Learn which platform offers better transparency, measurement, and control for linear + streaming TV campaigns.

    Read more

    What Marketers Should Know About Peacock Advertising (Before You Buy)

    What Marketers Should Know About Peacock Advertising (Before You Buy)

    Peacock’s ad-supported streaming model combines premium on‑demand programming, live sports, and targeted ad formats within a lighter commercial load than traditional television. Its tiered plans give advertisers flexible ways to reach diverse audiences while leveraging NBCUniversal’s premium content environment.

    Read more