eMarketer TV & Digital Video Trends Roundup
Usually exclusive to eMarketer subscribers, Tatari has sponsored their latest roundup of the latest industry research to help you understand the shifting trends in TV and digital video. This is a must-read for any marketer planning their TV & Video strategy for 2021.
A quick sneak peek:
This year, US average time spent with subscription OTT video content will surpass 62 minutes per day, up 23% from 2019.
Download “TV & Digital Video Trends 2020 Roundup” to explore:
Where advertisers are reallocating sports ad spending amid the cancellation of College sports
How the TV advertising landscape has changed during the pandemic (buying, measurement, linear and streaming TV strategy)
Which trends are driving the spike in time spent with OTT
How US TV upfront ad spending will change in 2020-2021
Related
TV Can No Longer Be Overlooked in Media Plans for 2026
TV budgets are rising in 2026—but not for the reasons you might expect. New advertiser data shows how TV is being redefined as a performance channel that strengthens search, social, and full-funnel results.
Read more
How to Budget and Plan for TV in 2026
TV continues to grow as a viable channel for advertisers, earning a larger role in how brands plan, scale, and measure their media investments. This guide breaks down the key TV trends shaping 2026, including a quarter-by-quarter look at the biggest events influencing budget decisions.
Read more
Why Programmatic Buying Alone Isn’t Enough To Win on CTV
CTV ad spend is surging toward $51B by 2029 — and brands relying only on programmatic are missing the biggest opportunities. See how top advertisers are using a hybrid buying strategy to unlock premium reach and full-funnel impact.
Read more