eMarketer TV & Digital Video Trends Roundup
Usually exclusive to eMarketer subscribers, Tatari has sponsored their latest roundup of the latest industry research to help you understand the shifting trends in TV and digital video. This is a must-read for any marketer planning their TV & Video strategy for 2021.
A quick sneak peek:
This year, US average time spent with subscription OTT video content will surpass 62 minutes per day, up 23% from 2019.
Download “TV & Digital Video Trends 2020 Roundup” to explore:
Where advertisers are reallocating sports ad spending amid the cancellation of College sports
How the TV advertising landscape has changed during the pandemic (buying, measurement, linear and streaming TV strategy)
Which trends are driving the spike in time spent with OTT
How US TV upfront ad spending will change in 2020-2021
Related
Listen: Programmatic is Only Part of the CTV Ad Story
Tatari’s CEO, Philip Inghelbrecht, joined the Next in Media podcast to talk about the evolving structure of the CTV market and why programmatic may not be the whole story. From where premium inventory actually lives to how automation and AI are being applied in practical ways, he offers a candid look at what’s hype and what’s real in CTV advertising.
Read more
What the OpenPath Fallout Reveals About the State of CTV Media Buying
Agencies like Dentsu and WPP exiting OpenPath expose the cracks in The Trade Desk's programmatic CTV platform and highlight the importance and need for direct sales automation, which represents the next phase of CTV buying and why we launched Upstream.
Read more
What Advertisers Need to Know About YouTube and YouTube TV in 2026
Learn the differences between YouTube and YouTube TV in 2026—one built for on-demand, targeted engagement, the other for live, TV-scale reach.
Read more