eMarketer TV & Digital Video Trends Roundup
Usually exclusive to eMarketer subscribers, Tatari has sponsored their latest roundup of the latest industry research to help you understand the shifting trends in TV and digital video. This is a must-read for any marketer planning their TV & Video strategy for 2021.
A quick sneak peek:
This year, US average time spent with subscription OTT video content will surpass 62 minutes per day, up 23% from 2019.
Download “TV & Digital Video Trends 2020 Roundup” to explore:
Where advertisers are reallocating sports ad spending amid the cancellation of College sports
How the TV advertising landscape has changed during the pandemic (buying, measurement, linear and streaming TV strategy)
Which trends are driving the spike in time spent with OTT
How US TV upfront ad spending will change in 2020-2021
Related
Tatari vs. MNTN: Which TV Advertising Platform Delivers Better Measurement, Attribution, and ROI in 2025
Compare Tatari and MNTN to discover why Tatari leads in transparent, data-driven TV advertising across both linear and streaming channels. While MNTN offers quick, self-serve CTV campaigns, Tatari empowers brands to scale with precision, advanced measurement, and measurable ROI.
Read more
Watch: Why Jones Road Added TV to the Mix (and Never Looked Back)
Watch our GROW NY session with Jones Road Beauty to learn how they started with TV to drive growth and boost performance.
Read more
TV's Powerful Halo Effect: What It Is, How Tatari Measures It, and How You Can Harness It
Think Instagram is driving all your sales? Think again. Tatari data shows that TV ads quietly supercharge every other channel—boosting conversions on social, email, and beyond by over 50%. See how we help brands measure TV's full halo effect.
Read more