
Usually exclusive to eMarketer subscribers, Tatari has sponsored their latest roundup of the latest industry research to help you understand the shifting trends in TV and digital video. This is a must-read for any marketer planning their TV & Video strategy for 2021.
A quick sneak peek:
This year, US average time spent with subscription OTT video content will surpass 62 minutes per day, up 23% from 2019.
Download “TV & Digital Video Trends 2020 Roundup” to explore:
Where advertisers are reallocating sports ad spending amid the cancellation of College sports
How the TV advertising landscape has changed during the pandemic (buying, measurement, linear and streaming TV strategy)
Which trends are driving the spike in time spent with OTT
How US TV upfront ad spending will change in 2020-2021
At Programmatic I/O, Tatari revealed a future where every TV ad is personalized, fraud disappears, and AI does the buying. Sounds impossible? It’s closer than you think.
Read more
TV viewership has changed, and ad buying is changing with it. With the ability to capture mass audiences like never before, streaming’s rise is DSPs’ demise. See why it's time to change tactics.
Read more
Watch our GROW LA session with Tecovas to hear how they made TV a cornerstone of their marketing strategy.
Read more