Video: Leading growth marketers discuss TV as a performance channel
BringRuckus recently held a panel with Tatari's Skyler Logsdon and leading growth marketers, Junior Reyes (Resident), Aaron Pelander (GovX), and Dan Guy (Lemonaid Health) to discuss how they’re utilizing TV as a performance channel.
We covered many topics including measuring TV’s effectiveness, how to think about the mix between linear and streaming TV, reducing the risk of wasting money on TV, and more. It was a great discussion packed with detailed insights and takeaways for both new and existing TV advertisers.
Check out the shortened 17-minute video with highlights from the panel below or click here for the full hour-long recording.
Skyler Logsdon
I'm the Head of Sales and I love swinging for the fences.
Related
Listen: Programmatic is Only Part of the CTV Ad Story
Tatari’s CEO, Philip Inghelbrecht, joined the Next in Media podcast to talk about the evolving structure of the CTV market and why programmatic may not be the whole story. From where premium inventory actually lives to how automation and AI are being applied in practical ways, he offers a candid look at what’s hype and what’s real in CTV advertising.
Read more
What the OpenPath Fallout Reveals About the State of CTV Media Buying
Agencies like Dentsu and WPP exiting OpenPath expose the cracks in The Trade Desk's programmatic CTV platform and highlight the importance and need for direct sales automation, which represents the next phase of CTV buying and why we launched Upstream.
Read more
What Advertisers Need to Know About YouTube and YouTube TV in 2026
Learn the differences between YouTube and YouTube TV in 2026—one built for on-demand, targeted engagement, the other for live, TV-scale reach.
Read more