BringRuckus recently held a panel with Tatari's Skyler Logsdon and leading growth marketers, Junior Reyes (Resident), Aaron Pelander (GovX), and Dan Guy (Lemonaid Health) to discuss how they’re utilizing TV as a performance channel.
We covered many topics including measuring TV’s effectiveness, how to think about the mix between linear and streaming TV, reducing the risk of wasting money on TV, and more. It was a great discussion packed with detailed insights and takeaways for both new and existing TV advertisers.
Check out the shortened 17-minute video with highlights from the panel below or click here for the full hour-long recording.
I'm the Head of Sales and I love swinging for the fences.
Geo-based incrementality testing reveals the true impact of your ads by comparing sales across targeted and untouched regions. It’s a powerful way to measure lift and efficiency—no cookies, just real-world results.
Read more
Netflix has officially entered the ad game—and with its unmatched viewership and new live sports deals, it's changing the rules. Discover what this means for your brand, and how to tap into premium audiences without wasting your media dollars.
Read more
When one advertiser shifted from a dual-channel TV strategy to streaming-only, performance quickly declined. See what happened when they turned linear back on.
Read more