bringruckus govx resident lemonaid health

Video: Leading growth marketers discuss TV as a performance channel

BringRuckus recently held a panel with Tatari's Skyler Logsdon and leading growth marketers, Junior Reyes (Resident), Aaron Pelander (GovX), and Dan Guy (Lemonaid Health) to discuss how they’re utilizing TV as a performance channel.

We covered many topics including measuring TV’s effectiveness, how to think about the mix between linear and streaming TV, reducing the risk of wasting money on TV, and more. It was a great discussion packed with detailed insights and takeaways for both new and existing TV advertisers. 

Check out the shortened 17-minute video with highlights from the panel below or click here for the full hour-long recording.


Tatari-Skyler-Logsdon-2018

Skyler Logsdon

I'm the Head of Sales and I love swinging for the fences. 

Related

4 Questions to Ask Your Media Buying Partner Ahead of the Upfronts

4 Questions to Ask Your Media Buying Partner Ahead of the Upfronts

Before making major upfront investments this year, here are 4 questions to ask when making a TV buy in the modern buying era.

Read more

3 Fundamentals to Navigate Media Buying Complexity

3 Fundamentals to Navigate Media Buying Complexity

TV remains a powerhouse for advertisers, but the rapidly changing landscape has made media buying more complex than ever. With new platforms emerging and the direct vs. programmatic debate evolving, we share three key fundamentals to help guide your media strategy in 2025.

Read more

From Good to Great: Wpromote Uses TV to Fuel Aided Awareness for National Oil Change Giant

From Good to Great: Wpromote Uses TV to Fuel Aided Awareness for National Oil Change Giant

Can TV help turbo charge brand awareness from good to great? That’s the question Wpromote wanted to answer on behalf of their national auto service chain client. Tatari answered.

Read more