ROMAN MIN FIN GROUP Hand

Mastering TV advertising with Roman: View-through and incrementality in measurement

There are two ways to measure TV advertising response: view-through attribution and incrementality. See the difference between these two metrics here

We recently partnered with our client Roman, a digital men’s health clinic, to go deeper into these topics including:

  • How Roman approaches TV advertising

  • A behind-the-scenes look into how we measure (and validate) incrementality for both linear and streaming TV with our chief data science officer and co-founder 

  • How Roman uses view-through and incrementality together to optimize their campaigns

Learn in this video when to use view-through vs incrementality, and the pros and cons of each.

Click here to watch the webinar.


Courtney Minson

Courtney Minson

I work on product marketing and I've never had coffee.

Related

What Marketers Should Know About Netflix Advertising (Before You Buy)

What Marketers Should Know About Netflix Advertising (Before You Buy)

Netflix has officially entered the ad game—and with its unmatched viewership and new live sports deals, it's changing the rules. Discover what this means for your brand, and how to tap into premium audiences without wasting your media dollars.

Read more

Why Linear + Streaming Work Better Together

Why Linear + Streaming Work Better Together

When one advertiser shifted from a dual-channel TV strategy to streaming-only, performance quickly declined. See what happened when they turned linear back on.

Read more

Conversations on the Croisette: Tatari Explores the Future of TV Media Buying at Cannes 

Conversations on the Croisette: Tatari Explores the Future of TV Media Buying at Cannes 

Speaking at this year’s Cannes Lions, Tatari took the stage to show that performance TV can be both measurable and creative—all while leveraging AI to plan smarter and drive stronger results.

Read more