Mastering TV advertising with Roman: View-through and incrementality in measurement
There are two ways to measure TV advertising response: view-through attribution and incrementality. See the difference between these two metrics here.
We recently partnered with our client Roman, a digital men’s health clinic, to go deeper into these topics including:
How Roman approaches TV advertising
A behind-the-scenes look into how we measure (and validate) incrementality for both linear and streaming TV with our chief data science officer and co-founder
How Roman uses view-through and incrementality together to optimize their campaigns
Learn in this video when to use view-through vs incrementality, and the pros and cons of each.
Courtney Minson
I work on product marketing and I've never had coffee.
Related
Why Streaming + Linear Work Better Together
When one advertiser shifted from a dual-channel TV strategy to streaming-only, performance quickly declined. See what happened when they turned linear back on.
Read more
3 Fundamentals to Navigate Media Buying Complexity
TV remains a powerhouse for advertisers, but the rapidly changing landscape has made media buying more complex than ever. With new platforms emerging and the direct vs. programmatic debate evolving, we share three key fundamentals to help guide your media strategy in 2025.
Read more
Marketing Minds: Coterie’s Ankur Goyal Cracks the Code on Data-Driven TV Acquisition
Tatari sat down with Coterie’s SVP of Growth to talk about TV advertising and the importance of a data-driven strategy.
Read more