Mastering TV advertising with Roman: View-through and incrementality in measurement
There are two ways to measure TV advertising response: view-through attribution and incrementality. See the difference between these two metrics here.
We recently partnered with our client Roman, a digital men’s health clinic, to go deeper into these topics including:
How Roman approaches TV advertising
A behind-the-scenes look into how we measure (and validate) incrementality for both linear and streaming TV with our chief data science officer and co-founder
How Roman uses view-through and incrementality together to optimize their campaigns
Learn in this video when to use view-through vs incrementality, and the pros and cons of each.
Courtney Minson
I work on product marketing and I've never had coffee.
Related
From Good to Great: Wpromote Uses TV to Fuel Aided Awareness for National Oil Change Giant
Can TV help turbo charge brand awareness from good to great? That’s the question Wpromote wanted to answer on behalf of their national auto service chain client. Tatari answered.
Read more
Should Your Brand Advertise During the Olympics? Crafting Your Gold Medal Strategy
With millions watching, brands consider advertising during the Olympics for its unmatched viewership every four years. The key is aligning these opportunities with their campaign goals.
Read more
What Marketers Should Know About Advertising on Amazon Prime Video (Before You Buy)
With over 130M U.S. viewers who are also active Amazon shoppers, Amazon Prime Video offers premium entertainment with commerce through powerful targeting and measurement. Here’s everything you need to know before buying.
Read more