ROMAN MIN FIN GROUP Hand

Mastering TV advertising with Roman: View-through and incrementality in measurement

There are two ways to measure TV advertising response: view-through attribution and incrementality. See the difference between these two metrics here

We recently partnered with our client Roman, a digital men’s health clinic, to go deeper into these topics including:

  • How Roman approaches TV advertising

  • A behind-the-scenes look into how we measure (and validate) incrementality for both linear and streaming TV with our chief data science officer and co-founder 

  • How Roman uses view-through and incrementality together to optimize their campaigns

Learn in this video when to use view-through vs incrementality, and the pros and cons of each.

Click here to watch the webinar.


Courtney Minson

Courtney Minson

I work on product marketing and I've never had coffee.

Related

How brands are embracing a new playbook for TV advertising success

How brands are embracing a new playbook for TV advertising success

Discover how marketers are redefining TV as both a performance and brand channel, balancing linear and streaming, measuring halo effects, and making bold, data-driven bets to maximize impact.

Read more

What Marketers Should Know About Peacock Advertising (Before You Buy)

What Marketers Should Know About Peacock Advertising (Before You Buy)

Peacock’s ad-supported streaming model combines premium on‑demand programming, live sports, and targeted ad formats within a lighter commercial load than traditional television. Its tiered plans give advertisers flexible ways to reach diverse audiences while leveraging NBCUniversal’s premium content environment.

Read more

Holiday Advertising Trends 2025: How Marketers are Planning for BFCM

Holiday Advertising Trends 2025: How Marketers are Planning for BFCM

We asked marketers to unwrap their plans for the holidays. Here’s what Calm, Ariat, Saatva, and others, shared about their advertising strategies to stand out during the most competitive time of the year.

Read more