Mastering TV advertising with Roman: View-through and incrementality in measurement
There are two ways to measure TV advertising response: view-through attribution and incrementality. See the difference between these two metrics here.
We recently partnered with our client Roman, a digital men’s health clinic, to go deeper into these topics including:
How Roman approaches TV advertising
A behind-the-scenes look into how we measure (and validate) incrementality for both linear and streaming TV with our chief data science officer and co-founder
How Roman uses view-through and incrementality together to optimize their campaigns
Learn in this video when to use view-through vs incrementality, and the pros and cons of each.
Courtney Minson
I work on product marketing and I've never had coffee.
Related
Tatari vs. MNTN: Which TV Advertising Platform Delivers Better Measurement, Attribution, and ROI in 2025
Compare Tatari and MNTN to discover why Tatari leads in transparent, data-driven TV advertising across both linear and streaming channels. While MNTN offers quick, self-serve CTV campaigns, Tatari empowers brands to scale with precision, advanced measurement, and measurable ROI.
Read more
65 Advertisers Share How They’re Planning for Black Friday with Lessons for Brands to Win the Holidays
Discover how 65 brands plan to win Black Friday by boosting TV spend, blending linear and streaming, and turning holiday ads into measurable sales.
Read more
What Marketers Should Know About Advertising on Amazon Prime Video (Before You Buy)
With over 130M U.S. viewers who are also active Amazon shoppers, Amazon Prime Video offers premium entertainment with commerce through powerful targeting and measurement. Here’s everything you need to know before buying.
Read more