Many marketers, and TV measurement companies in particular, use view-through metrics to measure advertising response. At Tatari, we give you the option to choose this metric to make apples-to-apples comparisons (especially through a multi-touch attribution vendor), but we believe incremental measurement is the most precise metric for understanding the impact of ad performance (covered in adexchanger) from streaming TV. You may find that view-through results look better, but our incrementality method separates net new visitors from users who have already visited, purchased, or downloaded without having seen the TV ad.
Watch our short video below to learn more about our industry-leading incrementality method—which attributes customer actions as a result of TV advertising—and how it compares to view-through attribution.
I work on product marketing and I've never had coffee.
Think Instagram is driving all your sales? Think again. Tatari data shows that TV ads quietly supercharge every other channel—boosting conversions on social, email, and beyond by over 50%. See how we help brands measure TV's full halo effect.
Read more
Discover how marketers are redefining TV as both a performance and brand channel, balancing linear and streaming, measuring halo effects, and making bold, data-driven bets to maximize impact.
Read more
We asked marketers to unwrap their plans for the holidays. Here’s what Calm, Ariat, Saatva, and others, shared about their advertising strategies to stand out during the most competitive time of the year.
Read more