Insights

Avocado Mattress Proves Interactive CTV Ads are Ripe for Growth

Avocado Mattress cracked the code on streaming by turning passive viewers into active shoppers through interactive CTV ads that helped drive retail foot traffic. Explore how these emerging ad formats are finally transforming the big screen into a powerful, actionable storefront.

What is CTV? Understanding Connected TV Advertising in 2025

CTV is not only mainstream—it's essential for marketers who want to stay competitive in a fragmented, digital-first world. But the landscape is constantly evolving. We break down everything you need to know about CTV advertising.

Why Open Programmatic and CTV May Never Mix

In the evolving landscape of digital advertising, the intersection of open programmatic and connected TV (CTV) faces significant challenges.

Programmatic TV Tax Day is Not Just April 15. It's Every Day

This blog examines the significant "AdTech tax" in Connected TV advertising, advocating for Tatari's direct integration with publishers to bypass hidden fees, resulting in substantial cost savings and enhanced transparency.

Introducing Vault Data Clean Room

We are excited to announce the launch of Vault, a new sister company focused on privacy-first technology solutions for connected TV (CTV) advertising. Vault’s first product is a data clean room (DCR) solution that leverages Experian Consumer Sync.

Partner Spotlight: Caitlin Nugent at Turner

Tatari sat down with Caitlin Nugent, an account executive at Turner to get her perspective on connected TV advertising.

Tatari Welcomes Former LiveRail and Facebook Exec Amit Sharan as Head of Marketing

We can't wait to see how Amit will help us double-down, especially as it relates to OTT and Connected TV advertising.