Insights

Separating Signal from Noise: Key Insights from ScreenShift 2025

Andy Schonfeld, CRO of Tatari, cuts through the hype on convergent TV, programmatic platforms, SPO, privacy solutions, and AI at Cynopsis ScreenShift 2025.

Why Independent Agencies Win (or Lose) on Infrastructure in Convergent TV

Independent agencies can win big with Convergent TV, but only if they can navigate the complexity. See how a unified platform simplifies execution, lowers costs, and helps turn infrastructure into a true advantage.

Forward™ 2024: A Forum for the Future of TV Advertising

On September 19th, we hosted over 200 companies at Tatari’s annual conference, Forward™. Together, we discussed the TV landscape, innovative marketing approaches, and actionable strategies to scale customer acquisition and build brands.

How Small Agencies Can Thrive with Convergent TV

At the Ad Age Small Agency Conference, Mike Fogarty from Tatari and John Dioso from Ad Age shared how small agencies can thrive in TV advertising by balancing direct and programmatic buys and utilizing convergent TV.

Breaking Down Convergent TV with LiftLab

Discover the current state of TV advertising and the emergence of TV streaming on a recent episode of Curve Your Enthusiasm with LiftLab and Philip Inghelbrecht.

How Seed Health Used Convergent TV to Unlock Growth

Seed Health, a top supplement company, discusses its approach to diversifying acquisition channels and unlocking more growth with TV advertising.

Why Open Programmatic and CTV May Never Mix

In the evolving landscape of digital advertising, the intersection of open programmatic and connected TV (CTV) faces significant challenges.

How to Maximize TV Ad Profits with BYLT's Spencer Toomey and Greg Kalin of Tatari

Dive into the DTC podcast featuring Spencer Toomey from BYLT and Greg Kalin of Tatari. In this podcast we discussed Spencer's shift from paid social and search to embracing TV advertising.

4 Critical Capabilities for Indie Agencies Adding TV

To stay competitive, indie agencies must focus on four key capabilities: convergent TV strategies, AI for media planning and measurement, advanced measurement techniques, and seizing opportunities for direct media execution.

As Linear’s Definition Gets Muddier, It’s Time to Talk ‘Convergent TV’

Are you caught in the debate over what constitutes streaming versus linear TV? Our latest blog dives into the blurred lines of the two advertising channels, advocating for a single categorization of convergent TV.