Insights

What Marketers Learned About the Future of TV Advertising at Forward™ 2025

From new ways to capture attention to innovative strategies for measuring success, Forward™ 2025 brought top marketers together to explore the future of TV advertising. Relive the highlights and the excitement that made this year unforgettable.

Forward™ 2024: A Forum for the Future of TV Advertising

On September 19th, we hosted over 200 companies at Tatari’s annual conference, Forward™. Together, we discussed the TV landscape, innovative marketing approaches, and actionable strategies to scale customer acquisition and build brands.

Forward 2023: A Forum for the Future of TV Advertising

In September, 200+ companies gathered at Tatari’s annual Forward conference to explore the future landscape of TV advertising, share groundbreaking insights, and inspire transformative ideas that will shape the industry's evolution.

What We Have Learned From The Sudden Disappearance of Live Sports Inventory

With major sports set to resume, it’s a good time to take stock of what we learned from the recent hiatus. And how these learnings may influence the TV industry and advertising market for live sports moving forward.

Looking back with a clear way forward

This week marks Tatari’s third year anniversary. We have a lot to be proud of as a company.

Traditional Advertisers Fear DTC Brands’ TV Tactics

Tatari CEO, Philip Inghelbrecht, explains how Tatari caters to DTC brands needs, and discusses how these brands are helping push forward changes to how TV is bought and sold more widely.

TV advertising measurement: Two steps forward, one step back

The measurement of TV advertising has made significant progress in the last 10 years. TV-viewing behavior, however, is changing rapidly and undermines recent accomplishments.