Forward 2023: A Forum for the Future of TV Advertising

In September, 200+ companies gathered at Tatari’s annual Forward conference to explore the future landscape of TV advertising, share groundbreaking insights, and inspire transformative ideas that will shape the industry's evolution.

We hosted the following sessions with guest speakers:

• Three DTC marketing leaders, Juhi P. (former VP at Fabletics), Courtney Kociemba from Daily Harvest, and Joe Kovac from MANSCAPED shared first-hand how they’ve scaled media plans and tested convergent TV advertising strategies across linear, streaming, and online video. Each brand shared some creative best practices for their commercials, including how and when a celebrity spokesperson improves performance vs. when budget creatives have outperformed them. 

• In our agency panel, Katie Bergerud from Merlino Media Group and Matt Cynaumon from ADcology discussed best practices for getting brands started with TV advertising. We learned how they’ve driven success for their clients and grew their business by offering TV as a new performance channel without having the expertise and tech in-house before licensing the Tatari platform.

• One of Shark Tank's Executive Producers and founding Sharks, Robert Herjavec, sat down with Tatari's CEO, Philip Inghelbrecht, for an exclusive fireside chat, where he spoke about how TV has propelled his portfolio companies to new heights along with some favorite moments from his career and as an investor. 

Watch the video below to get a closer look at our Forward conference!