Insights

What Marketers Should Know About Advertising on Amazon Prime Video (Before You Buy)

With over 130M U.S. viewers who are also active Amazon shoppers, Amazon Prime Video offers premium entertainment with commerce through powerful targeting and measurement. Here’s everything you need to know before buying.

Tatari vs. MNTN: Which TV Advertising Platform Delivers Better Measurement, Attribution, and ROI in 2025

Compare Tatari and MNTN to discover why Tatari leads in transparent, data-driven TV advertising across both linear and streaming channels. While MNTN offers quick, self-serve CTV campaigns, Tatari empowers brands to scale with precision, advanced measurement, and measurable ROI.

Exposing the Flaws in TV’s Most Common Measurement Tactics

Confident in how you measure TV? Think again. Many metrics and "outcomes" are just smoke and mirrors. We break down which ones fail to deliver, and what really measures performance.

How Tatari’s Measurement Partners Help Prove TV’s Impact

In this article, we take a look at some of the key measurement methodologies shaping the TV industry today and the best-in-class measurement partners we work with to help quantify these measurement goals.

Watch: How Tecovas Turned TV Into a Growth Engine

Watch our GROW LA session with Tecovas to hear how they made TV a cornerstone of their marketing strategy.

From Science to Speculation: 4 Reasons Performance Models Don’t Work for TV

Pay-for-performance TV sounds great, but it's typically more spin than science. Flawed attribution, inflated results, and hidden methodologies mean advertisers may be overpaying. Want to know what’s really happening? Let’s break it down.

Cutting Costs or Cutting Corners? Why Sacrificing Channel Expertise Can Lead To A Vicious Cycle Of Diminished Performance

See why consolidating external expertise to cut costs can lead to diminished performance, especially in high-investment channels like TV.

Marketing Minds: Gusto’s David De Rosa Breaks Down Why TV is a Growth Channel

Tatari dives into the mind of Gusto’s Head of Paid Acquisition to talk everything from TV creative to TV measurement.

How to Budget and Plan for TV in 2025

As TV continues to command a significant share of budgets, it's critical to understand the key trends that will shape the TV landscape in 2025 and what that means for advertisers. Let’s take a look at what to expect this year.

How Saatva and MANSCAPED Leveraged TV Advertising for Holiday Season Awareness and Conversion

Watch highlights from GROW LA Fall to hear how MANSCAPED and Saatva are using TV to deliver ROI.