Insights

From Science to Speculation: 4 Reasons Performance Models Don’t Work for TV

Pay-for-performance TV sounds great, but it's typically more spin than science. Flawed attribution, inflated results, and hidden methodologies mean advertisers may be overpaying. Want to know what’s really happening? Let’s break it down.

Cutting Costs or Cutting Corners? Why Sacrificing Channel Expertise Can Lead To A Vicious Cycle Of Diminished Performance

See why consolidating external expertise to cut costs can lead to diminished performance, especially in high-investment channels like TV.

Marketing Minds: Gusto’s David De Rosa Breaks Down Why TV is a Growth Channel

Tatari dives into the mind of Gusto’s Head of Paid Acquisition to talk everything from TV creative to TV measurement.

How to Budget and Plan for TV in 2025

As TV continues to command a significant share of budgets, it's critical to understand the key trends that will shape the TV landscape in 2025 and what that means for advertisers. Let’s take a look at what to expect this year.

How Saatva and MANSCAPED Leveraged TV Advertising for Holiday Season Awareness and Conversion

Watch highlights from GROW LA Fall to hear how MANSCAPED and Saatva are using TV to deliver ROI.

Why Linear TV Remains an Effective Advertising Strategy

In today's era of streaming TV, the enduring power of linear TV can easily be overlooked. While platforms like Netflix and Hulu dominate the market, traditional television continues to engage a vast and valuable audience.

How a DTC Brand Used Tatari's TV Advertising to Drive Revenue and Business Outcomes on Amazon

An eco-friendly cleaning product company found that TV advertising boosts Amazon sales, as confirmed by Tatari's analysis. This approach revealed that TV not only drives direct sales but also enhances customer acquisition across channels, underscoring its importance for DTC brands.

Breaking Down Convergent TV with LiftLab

Discover the current state of TV advertising and the emergence of TV streaming on a recent episode of Curve Your Enthusiasm with LiftLab and Philip Inghelbrecht.

4 Critical Capabilities for Indie Agencies Adding TV

To stay competitive, indie agencies must focus on four key capabilities: convergent TV strategies, AI for media planning and measurement, advanced measurement techniques, and seizing opportunities for direct media execution.

Moving Away from MTA and Toward a Better Model of TV Measurement

We discuss the complexities of TV measurement, highlighting flaws in approaches like Verified Attribution and advocating for a nuanced blend of methods, emphasizing the importance of embracing complexity in advertising attribution.