How Saatva and MANSCAPED Leveraged TV Advertising for Holiday Season Awareness and Conversion
“Really early on in our journey with TV, we recognized that there was a relationship between the number of (TV) impressions we were putting to market and our share of search,” shared Casey Jones, Senior Paid Media Manager, at Saatva to a packed audience at this year’s GROW LA Fall event.
Speaking alongside Jessica Carlson, Sr. Director of Brand Marketing, at MANSCAPED, they each discussed how they are leveraging TV to drive measurable results and how it is having a larger impact on their entire marketing strategy; what we refer to as the halo effect. This is the idea that TV can drive brand awareness while significantly improving the performance and ROI of all digital channels.
So how are they doing it?
Watch the full video from this year's event to learn how they are using real-time data to lower CPA and increase ROAS.
Hooman Javidan Nejad
I’m Director of Growth Marketing at Tatari and I’ve mastered the art of baking artisan sourdough bread.
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