Insights

Aroma360's TV Advertising Journey: From Social Media to Prime Time Success

Aroma360, recognized for its home and business scenting solutions, discusses how expanding its reach and building brand legitimacy through targeted TV advertising strategies has fueled its growth.

Should Your Brand Advertise During the Olympics? Crafting Your Gold Medal Strategy

With millions watching, brands consider advertising during the Olympics for its unmatched viewership every four years. The key is aligning these opportunities with their campaign goals.

Improving TV Media Buying and Measurement with Experian

Ad buyers now have access to Experian marketing data in the Tatari platform, allowing them to gain a deeper understanding of their consumers to drive even stronger campaign performance.

How 6 Performance Driven Brands Use TV Throughout The Marketing Funnel

Tatari teamed up with Adweek to tell the story of 6 disruptor brands and how they have effectively used TV to achieve a wide range of KPIs across all stages of the marketing funnel.

You Don't Need To Target Individuals To Drive Performance

Google’s move to shut down person-level targeting in its browser isn’t the end of performance marketing. Quite the contrary. It’s the redirect our industry needs to get back on track.

Client Spotlight: Chad Siovaila at Readers.com

Tatari sat down with Chad Siovaila, Director of Performance Marketing at Readers.com, to learn more about his journey with TV advertising and how it has affected the business.