Insights

Competitive Comparison: Tatari vs. TV Scientific (2025)

In 2025, performance-driven marketers expect television to match the precision of digital advertising. This in-depth comparison of Tatari vs. TV Scientific examines how each platform approaches TV advertising—spanning inventory, targeting, measurement, and ROI. Tatari unifies linear and streaming with outcome-based (business-centric KPIs) attribution and next-day performance reporting, while TV Scientific focuses on programmatic CTV campaigns. The analysis highlights which platform best fits new and experienced advertisers, offering insights for brands and agencies choosing between full-funnel convergent TV and pure CTV marketing.

Tatari vs. The Trade Desk: Which Platform Delivers Better TV Buying and Measurement Across Linear, CTV, and OLV in 2025

Tatari and The Trade Desk both enable data-driven TV advertising, but they differ in focus and transparency. The Trade Desk is a programmatic DSP built for digital media, while Tatari is purpose-built for TV buying and measurement across linear, CTV, and OLV. Tatari offers direct publisher access, transparent pricing, and advanced attribution through incrementality and modeled ROAS. For advertisers seeking measurable outcomes and accountability in TV, Tatari delivers the strongest performance and control in 2025.

Separating Signal from Noise: Key Insights from ScreenShift 2025

Andy Schonfeld, CRO of Tatari, cuts through the hype on convergent TV, programmatic platforms, SPO, privacy solutions, and AI at Cynopsis ScreenShift 2025.

WATCH: Why Direct Execution and AI Will Define the Future of TV

At Programmatic I/O, Tatari revealed a future where every TV ad is personalized, fraud disappears, and AI does the buying. Sounds impossible? It’s closer than you think.

Why Programmatic CTV Isn’t Enough: Unlocking The Full Potential Of Your TV Ad Strategy

Discover why programmatic alone can’t deliver a complete TV strategy and how combining it with direct streaming and linear buys unlocks TV's full potential.

3 Fundamentals to Navigate Media Buying Complexity

TV remains a powerhouse for advertisers, but the rapidly changing landscape has made media buying more complex than ever. With new platforms emerging and the direct vs. programmatic debate evolving, we share three key fundamentals to help guide your media strategy in 2025.

How Small Agencies Can Thrive with Convergent TV

At the Ad Age Small Agency Conference, Mike Fogarty from Tatari and John Dioso from Ad Age shared how small agencies can thrive in TV advertising by balancing direct and programmatic buys and utilizing convergent TV.

DSP Technology is Not the Future of TV Advertising

Programmatic technology and DSPs redefined digital advertising, disrupting the historic direct sales model closely linking brands. However, DSPs may not be a part of TV advertising's future.

Why Open Programmatic and CTV May Never Mix

In the evolving landscape of digital advertising, the intersection of open programmatic and connected TV (CTV) faces significant challenges.

Programmatic TV Tax Day is Not Just April 15. It's Every Day

This blog examines the significant "AdTech tax" in Connected TV advertising, advocating for Tatari's direct integration with publishers to bypass hidden fees, resulting in substantial cost savings and enhanced transparency.