Insights

How Small Agencies Can Thrive with Convergent TV

At the Ad Age Small Agency Conference, Mike Fogarty from Tatari and John Dioso from Ad Age shared how small agencies can thrive in TV advertising by balancing direct and programmatic buys and utilizing convergent TV.

Should Your Brand Advertise During the Olympics? Crafting Your Gold Medal Strategy

With millions watching, brands consider advertising during the Olympics for its unmatched viewership every four years. The key is aligning these opportunities with their campaign goals.

DSP Technology is Not the Future of TV Advertising

Programmatic technology and DSPs redefined digital advertising, disrupting the historic direct sales model closely linking brands. However, DSPs may not be a part of TV advertising's future.

Why Open Programmatic and CTV May Never Mix

In the evolving landscape of digital advertising, the intersection of open programmatic and connected TV (CTV) faces significant challenges.

Programmatic TV Tax Day is Not Just April 15. It's Every Day

This blog examines the significant "AdTech tax" in Connected TV advertising, advocating for Tatari's direct integration with publishers to bypass hidden fees, resulting in substantial cost savings and enhanced transparency.

How a Magician Can Manipulate CTV Performance

It can be easy to overstate the impact of a streaming TV campaign - by lumping in digital display channels. Our goal in this article is to unveil some of the (questionable) tactics deployed by programmatic TV ad platforms, and why Tatari doesn't practice this.

5 Tips for Setting Up a Successful Programmatic Retargeting Campaign on TV

The rise of CTV has helped bridge the best practices of digital and TV advertising. Now, advertisers can replicate one of digital’s best-performing tactics – retargeting – on the biggest and most engaging screen in a consumer’s household.

Tatari Hires Todd Gordon as VP, Client Development

Todd Gordon arrives at Tatari with more than two decades of experience in the media industry, and has spent the past five years spearheading programmatic TV businesses for Adobe and TubeMogul.