Insights
Aroma360's TV Advertising Journey: From Social Media to Prime Time Success
Aroma360, recognized for its home and business scenting solutions, discusses how expanding its reach and building brand legitimacy through targeted TV advertising strategies has fueled its growth.
Read more
Should Your Brand Advertise During the Olympics? Crafting Your Gold Medal Strategy
With millions watching, brands consider advertising during the Olympics for its unmatched viewership every four years. The key is aligning these opportunities with their campaign goals.
Read more
The Missing Piece to Making CTV Retargeting Work: Linear TV
Retargeting has proven to be one of the most successful performance drivers in digital media (namely display ad units). Today, leading marketers are pursuing the same strategy with Connected TV (a.k.a. streaming TV) ads.
Read more
5 Tips for Setting Up a Successful Programmatic Retargeting Campaign on TV
The rise of CTV has helped bridge the best practices of digital and TV advertising. Now, advertisers can replicate one of digital’s best-performing tactics – retargeting – on the biggest and most engaging screen in a consumer’s household.
Read more