We sat down with Made In at GROW LA to discuss how their brand leverages streaming and linear TV ads to build brand awareness and drive lower-funnel campaign results.

How TV Became a Critical Acquisition Channel for Made In

Let’s take a look at how three Tatari clients, Nutrafol, Tecovas, and Ro, started their TV journey with a performance-focused mindset and later added brand objectives to drive even stronger campaign results.

Adding Brand Objectives to a Performance-Focused TV Ad Strategy

Tatari and our friends at GROW celebrated the return of in-person events with an epic gathering in Beverly Hills. Watch the full talk to understand how Vuori went from developing their first-ever spot to leveraging TV as a primary performance channel to drive both brand awareness and lower-funnel metrics.

Full Funnel Focus: Vuori's TV Advertising Journey

TV sponsorships and integrations are the pinnacle of modern-day influencer marketing, aligning brands with the events and personalities about which their target audiences care most deeply.

Insights

How TV Became a Critical Acquisition Channel for Made In

Adding Brand Objectives to a Performance-Focused TV Ad Strategy

Full Funnel Focus: Vuori's TV Advertising Journey

Sponsorships and Integrations: Influencer Marketing for TV