Grow LA bog header

How TV Became a Critical Acquisition Channel for Made In

Last month Tatari presented at GROW LA - a retail conference with a focus on DTC brands. Marketers across all industries discussed how they’ve been able to create multi-million dollar brands by sharing strategies such as navigating supply chains, the power of storytelling, and of course, TV advertising.

Tatari spoke on stage with Chip Malt, CEO and co-founder of Made In, a DTC cookware brand, about how TV became one of their most critical acquisition channels. Watch the full video below to learn how they:

  • Approached testing on both linear and streaming TV, while being CPM-conscious

  • Secured 66% lower CPMs on Hulu (with Tatari’s direct deals) than if they were to only buy programmatically

  • Found new audiences beyond contextual targeting by leveraging firesales (with discounts of 86%!) in sports and news programming

  • Optimized creative for TV to decrease CPV by more than 50%

  • Found better scale on TV compared to Facebook/Instagram

  • Increased their retargeting pool by 400K and conversions on streaming TV by 4.5x

Greg Kalin Headshot

Greg Kalin

I lead Client Development and I watch way too much Giants baseball.

Related

Full Funnel Focus: Vuori's TV Advertising Journey

Full Funnel Focus: Vuori's TV Advertising Journey

Tatari and our friends at GROW celebrated the return of in-person events with an epic gathering in Beverly Hills. Watch the full talk to understand how Vuori went from developing their first-ever spot to leveraging TV as a primary performance channel to drive both brand awareness and lower-funnel metrics.

Read more

How 6 Performance Driven Brands Use TV Throughout The Marketing Funnel

How 6 Performance Driven Brands Use TV Throughout The Marketing Funnel

Tatari teamed up with Adweek to tell the story of 6 disruptor brands and how they have effectively used TV to achieve a wide range of KPIs across all stages of the marketing funnel.

Read more

Adding Brand Objectives to a Performance-Focused TV Ad Strategy

Adding Brand Objectives to a Performance-Focused TV Ad Strategy

Let’s take a look at how three Tatari clients, Nutrafol, Tecovas, and Ro, started their TV journey with a performance-focused mindset and later added brand objectives to drive even stronger campaign results.

Read more