Elevate Your Brand & Drive Performance

Tatari has turned TV advertising into a digital-like experience: measured, real-time, and with the ability to manage campaigns based on performance. Through a combination of technology, data science, and direct relationships with publishers, we've developed the industry's leading campaign management and measurement tools specifically built for TV, giving any size business a competitive edge and a clear way forward.

Data is not real and for illustrative purposes only

What Makes Tatari Different?

True convergent TV

Other ad platforms limit your audience to only streaming inventory. 50% of the US still watches traditional broadcast and cable. Why settle for half the audience when you can have it all? Tatari bridges the gap between the digital future and traditional TV's enduring reach.

Measure real outcomes

Other platforms focus on delivered impressions or conventional audience targeting. The Tatari platform is precision-engineered to drive real business outcomes (purchases, installs, etc.) that matter most to you, and it is easily comparable with your search or social campaigns.

Direct media execution

Other ad platforms only buy programmatic inventory, passing added costs and risks (fraud, brand safety) to the advertiser. The Tatari platform allows brands to buy directly from publishers and offers more control and transparency for programmatic campaigns, and typically at a much lower cost.

Our Platform & Services

Media Buying

In just a few simple steps, you can build your own media plan, not just across streaming TV but also linear TV. We provide the tools to target audiences or predict performance across any TV ad inventory. The Tatari platform is easy and intuitive, even for novices.

Measurement

The Tatari platform uses closed-loop attribution to track real outcomes (site visits, app installs, and purchases), just like digital ad platforms. Choose between incremental and view-through methodologies and customize dashboards to understand publisher, daypart, or creative performance.

Optional Managed Service

Not ready to manage your campaigns? For a small additional fee, we'll provide you with a dedicated client success manager who will help you with every step of the TV advertising journey—from finding a partner to produce creative assets to launching your first pilot campaign to building weekly media plans and making (daily) optimizations.

Ready to get started?

See our platform in action and watch our short overview video.

Brands that Trust Tatari

"With Tatari’s platform, you can run TV campaigns and optimize them, similar to other digital and social channels."

Victoria Belinsky, Sr. Director of Brand Marketing, Kettle & Fire

"We chose to test TV to add validity and to reach a net new audience that we aren't reaching on TikTok or Instagram. Our main KPIs for TV are increased reach, brand awareness, and lower-funnel metrics (app installs, registrations, and purchases).”

Luke Heston, Head of User Acquisition, TickPick

"We measure TV just like we would any other media channel. The Tatari platform makes it really easy to track performance. We look at CAC and CPA to understand how to triangulate between the two."

Deepti Janveja, Head of Growth Marketing, Seed Health

"Tatari made it really easy to launch on this new channel. Our campaign got us massive scale and a huge number of impressions, and brand awareness at a level we had never seen in any marketing effort before."

Jonathan Cabin, Marketing Director, Wild Earth

"Tatari provides amazing insights, great partnership, and have really allowed us to scale TV as a profitable channel."

Carly London, Head of Growth, Lively

Insights

Video: The Basics of Media Buying - TV Inventory

In this video, you’ll learn more about the TV advertising industry, as well as the three types of inventory that Tatari can help secure for your brand.

Generate Successful Media Plans with Tatari’s AI-Powered Planning Engine

Our AI-powered Planning Engine tool helps brands and agencies build TV media plans with unprecedented speed, accuracy, and comprehensiveness.

How Seed Health Used Convergent TV to Unlock Growth

Seed Health, a top supplement company, discusses its approach to diversifying acquisition channels and unlocking more growth with TV advertising.