Insights

How brands are embracing a new playbook for TV advertising success

Discover how marketers are redefining TV as both a performance and brand channel, balancing linear and streaming, measuring halo effects, and making bold, data-driven bets to maximize impact.

What Marketers Should Know About Peacock Advertising (Before You Buy)

Peacock’s ad-supported streaming model combines premium on‑demand programming, live sports, and targeted ad formats within a lighter commercial load than traditional television. Its tiered plans give advertisers flexible ways to reach diverse audiences while leveraging NBCUniversal’s premium content environment.

Holiday Advertising Trends 2025: How Marketers are Planning for BFCM

We asked marketers to unwrap their plans for the holidays. Here’s what Calm, Ariat, Saatva, and others, shared about their advertising strategies to stand out during the most competitive time of the year.

What Marketers Learned About the Future of TV Advertising at Forward™ 2025

From new ways to capture attention to innovative strategies for measuring success, Forward™ 2025 brought top marketers together to explore the future of TV advertising. Relive the highlights and the excitement that made this year unforgettable.

What Advertisers Need to Know About YouTube and YouTube TV in 2025

Learn the differences between YouTube and YouTube TV in 2025—one built for on-demand, targeted engagement, the other for live, TV-scale reach.

Why Retargeting Might Be TV’s Smartest Entry Point

CTV is transforming traditional retargeting by combining the engagement of TV advertising with the precision of digital targeting, offering brands a low-risk, high-impact way to drive conversions and test a powerful new performance channel.

Exposing the Flaws in TV’s Most Common Measurement Tactics

Confident in how you measure TV? Think again. Many metrics and "outcomes" are just smoke and mirrors. We break down which ones fail to deliver, and what really measures performance.

What is CTV? Understanding Connected TV Advertising in 2025

CTV is not only mainstream—it's essential for marketers who want to stay competitive in a fragmented, digital-first world. But the landscape is constantly evolving. We break down everything you need to know about CTV advertising.

Tatari Named Best CTV AdTech Platform in 2025 MarTech Breakthrough Awards

We’re honored to be named the Best CTV AdTech Platform by the MarTech Breakthrough Awards. This is a testament to our ongoing work in creating innovative, transparent, and data-driven solutions that help brands thrive in the evolving CTV landscape.

Why Programmatic CTV Isn’t Enough: Unlocking The Full Potential Of Your TV Ad Strategy

Discover why programmatic alone can’t deliver a complete TV strategy and how combining it with direct streaming and linear buys unlocks TV's full potential.