Insights

Conversations on the Croisette: Tatari Explores the Future of TV Media Buying at Cannes

Speaking at this year’s Cannes Lions, Tatari took the stage to show that performance TV can be both measurable and creative—all while leveraging AI to plan smarter and drive stronger results.

How A Leading CPG Brand Used TV to Drive Sales on Amazon and in Stores

Read how a leading CPG brand partnered with Tatari to employ geo-testing and an Amazon sales analysis to measure how their TV ads influenced all sales channels.

How Tatarians Celebrate Pride

At Tatari, Pride Month is more than a celebration—it's a reflection of our year-round commitment to inclusivity, authenticity, and allyship. From parades and parties to advocacy and art, Tatarians share the personal ways they honor and uplift the LGBTQIA+ community.

Is Dynamic Ad Insertion Reality or BS? Publishers Weigh In

Can Dynamic Ad Insertion (DAI) really change how we watch TV ads? Publishers say it’s the future. Discover why DAI could rewrite the rules of TV advertising.

Linear TV is About to Go the Way of Radio. That’s a Good Thing

Holding companies are beginning to deprioritize linear TV, shifting buying responsibilities to specialists as they chase cost efficiencies and lean into streaming.

Why Streaming's Rise Means the Death of DSPs

TV viewership has changed, and ad buying is changing with it. With the ability to capture mass audiences like never before, streaming’s rise is DSPs’ demise. See why it's time to change tactics.

Tatari’s New SVP of Finance Signals a Deeper Investment in TV Ad Innovation

Tatari’s new SVP of Finance, Raïssa Nébié, joins from Twitch to help lead the company’s next stage of growth. With strong momentum and big plans in AI-powered TV ads, she’s set to play a key role in what’s next.

Marketing Minds: Fubo’s Alberto Horihuela Discusses the Power of TV Advertising to Grow a TV Platform

Tatari spoke with Fubo’s Co-founder and Chief Operating Officer, Alberto Horihuela, about building a TV streaming service and growing it with TV advertising.

Watch: How Tecovas Turned TV Into a Growth Engine

Watch our GROW LA session with Tecovas to hear how they made TV a cornerstone of their marketing strategy.

Why Independent Agencies Win (or Lose) on Infrastructure in Convergent TV

Independent agencies can win big with Convergent TV, but only if they can navigate the complexity. See how a unified platform simplifies execution, lowers costs, and helps turn infrastructure into a true advantage.