Insights

TV Outperforms Every Other Channel on Influence, According to New Data

A new study confirms what performance advertisers have long suspected: TV still dominates the purchase funnel, and if you've been shifting budget away from linear, the data might make you reconsider.

How Managed Service Works in TV Buying: A Complete Guide

TV advertising just got a whole lot smarter, and you don't have to lift a finger. Discover how managed TV buying services are helping brands dominate linear, CTV, and streaming platforms with data-driven precision, premium inventory access, and measurable results that leave traditional ad buying in the dust.

Why TV Advertisers Should Care About SOC 2 Certification

Your most sensitive campaign data lives inside your TV buying platform, but most advertisers never think to ask how that data is actually protected. Here’s why SOC 2 certification should be non-negotiable when choosing which TV partner to work with.

First Pitch, First Movers: How Tatari Got 7 Brands Into MLB's Netflix Debut

Tatari helped 7 brands secure premium placements during MLB’s first-ever Opening Night on Netflix, unlocking access to one of streaming’s biggest live sports moments. Here’s how those brands performed and why direct access to exclusive inventory continues to drive outsized results.

How Saatva Pulled Back the Covers on TV-Driven Phone Sales

TV ads don’t just drive clicks—they spark real conversations that convert, and most brands aren’t measuring them. Discover how Saatva uncovered a hidden revenue stream and proved TV’s true impact goes far beyond the website.

B2B Marketers Like Gusto, Relay, and Otter are Turning to TV to Reach Buyers

B2B brands aren’t abandoning traditional channels, but they are expanding beyond them and quietly winning big on TV. With smarter targeting and measurable impact, companies like Gusto, Relay, and Otter are proving TV isn’t just for B2C brands anymore. It’s becoming a serious growth lever for modern B2B.

PATTERN Beauty Proves the Beauty of TV for Brand Awareness

PATTERN Beauty proved TV can do more than build awareness—it can drive real growth. See how a strategic mix of CTV and linear TV delivered major lifts in traffic, revenue, and brand consideration.

Watch: Why Premium CTV Inventory isn’t in Programmatic

Watch our recap from Marketecture Live featuring leaders from Tatari, NBCUniversal, and WBD discussing why much of premium CTV inventory never enters programmatic and what advertisers and media buyers can do to drive real reach and impact.

Tatari and Vault Win Two Convergent TV Awards for Innovation in Ad Tech and Privacy

Tatari and its sister company, Vault, have been recognized with two major honors at the 2026 Convergent TV Awards. Tatari was awarded with the Ad Tech Innovation of the Year honor, while Vault’s data clean room solution (DCR), garnered the Identity & Privacy Innovation Award.

The Best Way To Embrace Convergent TV? Break Down The Silos Between Linear And Streaming

Marketers who want to remain competitive need to reexamine the way they plan and measure performance across streaming and linear TV. Tatari's Head of Agency Partnerships breaks down how to dismantle traditional silos to create a unified, data-driven TV strategy that maximizes reach and ROI.