Insights

Linear TV is About to Go the Way of Radio. That’s a Good Thing

Holding companies are beginning to deprioritize linear TV, shifting buying responsibilities to specialists as they chase cost efficiencies and lean into streaming.

Why Streaming's Rise Means the Death of DSPs

TV viewership has changed, and ad buying is changing with it. With the ability to capture mass audiences like never before, streaming’s rise is DSPs’ demise. See why it's time to change tactics.

Tatari’s New SVP of Finance Signals a Deeper Investment in TV Ad Innovation

Tatari’s new SVP of Finance, Raïssa Nébié, joins from Twitch to help lead the company’s next stage of growth. With strong momentum and big plans in AI-powered TV ads, she’s set to play a key role in what’s next.

Marketing Minds: Fubo’s Alberto Horihuela Discusses the Power of TV Advertising to Grow a TV Platform

Tatari spoke with Fubo’s Co-founder and Chief Operating Officer, Alberto Horihuela, about building a TV streaming service and growing it with TV advertising.

Watch: How Tecovas Turned TV Into a Growth Engine

Watch our GROW LA session with Tecovas to hear how they made TV a cornerstone of their marketing strategy.

Why Independent Agencies Win (or Lose) on Infrastructure in Convergent TV

Independent agencies can win big with Convergent TV, but only if they can navigate the complexity. See how a unified platform simplifies execution, lowers costs, and helps turn infrastructure into a true advantage.

4 Questions to Ask Your Media Buying Partner

TV buying has entered the data-driven age. Here are 4 questions to ask your media buying partners before making a TV buy in this modern buying era.

3 Fundamentals to Navigate Media Buying Complexity

TV remains a powerhouse for advertisers, but the rapidly changing landscape has made media buying more complex than ever. With new platforms emerging and the direct vs. programmatic debate evolving, we share three key fundamentals to help guide your media strategy in 2025.

From Good to Great: Wpromote Uses TV to Fuel Aided Awareness for National Oil Change Giant

Can TV help turbo charge brand awareness from good to great? That’s the question Wpromote wanted to answer on behalf of their national auto service chain client. Tatari answered.

From Science to Speculation: 4 Reasons Performance Models Don’t Work for TV

Pay-for-performance TV sounds great, but it's typically more spin than science. Flawed attribution, inflated results, and hidden methodologies mean advertisers may be overpaying. Want to know what’s really happening? Let’s break it down.