Speaking at this year’s Cannes Lions, Tatari took the stage to show that performance TV can be both measurable and creative—all while leveraging AI to plan smarter and drive stronger results.
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Read how a leading CPG brand partnered with Tatari to employ geo-testing and an Amazon sales analysis to measure how their TV ads influenced all sales channels.
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At Tatari, Pride Month is more than a celebration—it's a reflection of our year-round commitment to inclusivity, authenticity, and allyship. From parades and parties to advocacy and art, Tatarians share the personal ways they honor and uplift the LGBTQIA+ community.
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Can Dynamic Ad Insertion (DAI) really change how we watch TV ads? Publishers say it’s the future. Discover why DAI could rewrite the rules of TV advertising.
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Holding companies are beginning to deprioritize linear TV, shifting buying responsibilities to specialists as they chase cost efficiencies and lean into streaming.
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TV viewership has changed, and ad buying is changing with it. With the ability to capture mass audiences like never before, streaming’s rise is DSPs’ demise. See why it's time to change tactics.
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Tatari’s new SVP of Finance, Raïssa Nébié, joins from Twitch to help lead the company’s next stage of growth. With strong momentum and big plans in AI-powered TV ads, she’s set to play a key role in what’s next.
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Tatari spoke with Fubo’s Co-founder and Chief Operating Officer, Alberto Horihuela, about building a TV streaming service and growing it with TV advertising.
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Watch our GROW LA session with Tecovas to hear how they made TV a cornerstone of their marketing strategy.
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Independent agencies can win big with Convergent TV, but only if they can navigate the complexity. See how a unified platform simplifies execution, lowers costs, and helps turn infrastructure into a true advantage.
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