linear roas growth advertising metrics

Discover Automated Next-Day ROAS Metrics for TV

Measuring TV Advertising

Today we’re excited to announce Return on Ad Spend (or ROAS) available in the Tatari dashboard. We’ve automated the process of calculating ROAS metrics within 24 hours of flight time which represents a major step in the emergence of TV as a medium for growth-stage businesses focused on customer acquisition.

Calculating ROAS in TV Advertising

Approaches to date fail to consider the many nuances that make the calculation of TV ROAS difficult. Accurate ROAS requires that advertisers apply the right models and attribution windows to discern attributable impressions (whether view-through or incremental), and correctly tie the revenue back to those impressions, often using probabilistic models. In addition, it takes extensive (and expensive) data sets (e.g. smart TV data) and a significant infrastructure to make the necessary computations.

Building on robust data science, analytics, and supply integrations, Tatari now delivers automated next-day ROAS metrics as a seamless native feature of its platform. 

“Growth marketers are accustomed to buying in digital channels based on a near real-time understanding of ROAS. What we’ve done here, essentially, is to bring that functionality, with digital caliber, to TV” said Philip Inghelbrecht, CEO of Tatari. “ROAS can then become a viable, universal metric for evaluating the effectiveness across all marketing channels.” 

“ROAS is our north star in social and digital,” said Chip Malt, CEO of cookware brand MadeIn. “We have been running analysis to derive ROAS manually, but the ability to calculate ROAS in TV makes it possible to view these channels on a true apples-to-apples basis. It gives us the transparency and the confidence to cement TV as a pillar of our media mix.” 

See the full press release.


Courtney Minson

Courtney Minson

I work on product marketing and I've never had coffee.

Related

  The Secret to How Saatva Quantifies Retail Sales from TV

The Secret to How Saatva Quantifies Retail Sales from TV

How do you prove a TV ad led to someone walking into a store days later? Saatva teamed with Tatari to crack the code, and the answer upends how retailers think about attribution.

Read more

Tatari vs. MNTN: Which TV Advertising Platform Delivers Better Measurement, Attribution, and ROI in 2025

Tatari vs. MNTN: Which TV Advertising Platform Delivers Better Measurement, Attribution, and ROI in 2025

Compare Tatari and MNTN to discover why Tatari leads in transparent, data-driven TV advertising across both linear and streaming channels. While MNTN offers quick, self-serve CTV campaigns, Tatari empowers brands to scale with precision, advanced measurement, and measurable ROI.

Read more

65 Advertisers Share How They’re Planning for Black Friday with Lessons for Brands to Win the Holidays

65 Advertisers Share How They’re Planning for Black Friday with Lessons for Brands to Win the Holidays

Discover how 65 brands plan to win Black Friday by boosting TV spend, blending linear and streaming, and turning holiday ads into measurable sales.

Read more