eMarketer Connected TV Trends Roundup
CTV ad spending in the US is expected to reach $10.81 billion by 2021, up from almost $7 billion in 2019. Some challenges still remain though, including fragmented inventory, ad fraud and frequency capping.
Curated by eMarketer, this Roundup of articles, insights and interviews will help you understand key trends in CTV today. Download this complimentary "Connected TV Trends 2020 Roundup" to explore:
eMarketer’s first-ever US CTV ad spending forecast
Who controls CTV ad budgets
Why CTV ad inventory keeps growing and more
Related
Why Streaming's Rise Means the Death of DSPs
TV viewership has changed, and ad buying is changing with it. With the ability to capture mass audiences like never before, streaming’s rise is DSPs’ demise. See why it's time to change tactics.
Read more
Watch: How Tecovas Turned TV Into a Growth Engine
Watch our GROW LA session with Tecovas to hear how they made TV a cornerstone of their marketing strategy.
Read more
From Good to Great: Wpromote Uses TV to Fuel Aided Awareness for National Oil Change Giant
Can TV help turbo charge brand awareness from good to great? That’s the question Wpromote wanted to answer on behalf of their national auto service chain client. Tatari answered.
Read more