eMarketer Connected TV Trends Roundup
CTV ad spending in the US is expected to reach $10.81 billion by 2021, up from almost $7 billion in 2019. Some challenges still remain though, including fragmented inventory, ad fraud and frequency capping.
Curated by eMarketer, this Roundup of articles, insights and interviews will help you understand key trends in CTV today. Download this complimentary "Connected TV Trends 2020 Roundup" to explore:
eMarketer’s first-ever US CTV ad spending forecast
Who controls CTV ad budgets
Why CTV ad inventory keeps growing and more
Related
From Science to Speculation: 4 Reasons Performance Models Don’t Work for TV
Pay-for-performance TV sounds great, but it's typically more spin than science. Flawed attribution, inflated results, and hidden methodologies mean advertisers may be overpaying. Want to know what’s really happening? Let’s break it down.
Read more
Cutting Costs or Cutting Corners? Why Sacrificing Channel Expertise Can Lead To A Vicious Cycle Of Diminished Performance
See why consolidating external expertise to cut costs can lead to diminished performance, especially in high-investment channels like TV.
Read more
How to Budget and Plan for TV in 2025
As TV continues to command a significant share of budgets, it's critical to understand the key trends that will shape the TV landscape in 2025 and what that means for advertisers. Let’s take a look at what to expect this year.
Read more