Tatari Awarded Best Connected TV Ad Platform

We are incredibly proud and excited to announce that Tatari has been named the Best Connected TV Platform at the 2024 Digiday Video & TV Awards. This prestigious award recognizes the hard work, innovative spirit, and commitment to excellence demonstrated by our team, and underscores our leading position in the rapidly evolving world of TV advertising.

The Digiday Video & TV Awards honor those who are modernizing the world of video and television. Winning in the category of Best Connected TV Platform is particularly significant for us as it acknowledges our efforts to provide an exceptional offering that matches our already outstanding reputation in linear TV advertising.

At Tatari, our mission has always been clear: to transform TV advertising by making it as measurable, transparent, and performance-driven as digital advertising.

A key part of our success has been the development of unique technologies like TVP Direct and Vault. TVP Direct, launched by our sister company TheViewPoint, has redefined how CTV inventory is bought and sold, streamlining the process and significantly reducing the 'ad tech tax'—the excess costs associated with multiple layers of ad technology providers. Vault, meanwhile, introduced a groundbreaking data clean room that ensures data privacy and security while enabling unprecedented collaboration between publishers, advertisers, and measurement companies.

Our relentless pursuit to license data and seek the latest methodologies in measurement provide our clients with more precise audience segmentation, enabling tactics like retargeting, lookalike modeling, and competitive conquesting, all tailored to enhance the efficiency and effectiveness of their advertising strategies.

As we celebrate this award, we also want to express our gratitude to our clients and partners. Your trust and collaboration have been essential to our achievements. We are also incredibly thankful to our team for their dedication and hard work. This award is a reflection of your passion and commitment to making Tatari a leader in the industry.