Insights

Today, 25% of CTV Ad Inventory Can Only Be Purchased Via Linear TV

Only a quarter of CTV ad inventory can be purchased through just linear TV, yet linear TV still accounts for over half of all viewing. As a result, it is important that advertisers consider both linear and streaming when building out their media plans.

Why Open Programmatic and CTV May Never Mix

In the evolving landscape of digital advertising, the intersection of open programmatic and connected TV (CTV) faces significant challenges.

Tatari Awarded Best Connected TV Ad Platform

We are incredibly proud and excited to announce that Tatari has been named the Best Connected TV Platform at the 2024 Digiday Video & TV Awards.

Programmatic TV Tax Day is Not Just April 15. It's Every Day

This blog examines the significant "AdTech tax" in Connected TV advertising, advocating for Tatari's direct integration with publishers to bypass hidden fees, resulting in substantial cost savings and enhanced transparency.

CTV Fraud Should Never Be an Issue

To combat CTV fraud, we recommend direct purchases from publishers and outcome-based TV measurement as effective strategies to ensure advertising transparency and accountability.

Is Walmart's VIZIO Move a Masterstroke in the Media Retail Game?

Walmart's $2.3 billion acquisition of VIZIO catapults the retail giant into the TV landscape, promising a strategic challenge to Amazon's dominance by leveraging access to VIZIO's 18 million TVs.

The Coming of Age of Sports League

Examining the challenges of traditional TV networks transitioning to streaming, especially in sports content, this blog explores a potential collaboration between industry giants like Disney, Fox, and Warner Media for a DTC sports streaming service.

Business Insider Names Tatari a 2023 Hottest Adtech Company

Tatari was recognized for cultivating first-time TV advertisers, the introduction of TVP Direct, and launching a privacy-first CTV ad solution sister company, Vault.

Rethinking “Remnant” Inventory in the New TV Advertising Era

In this article, we challenge the false association between programmatic remnant inventory and low-quality ad placements and advocate for greater adoption by performance-driven advertisers.

Tatari Wins AdExchanger’s 2023 Most Innovative TV Advertising Technology Award

We're thrilled to announce that Tatari has won the “Most Innovative TV Advertising Technology” category at the 2023 AdExchanger Awards. This category honors cutting-edge companies that meet the growing appetite for television advertising solutions.