Tatari Named Best CTV AdTech Platform in 2025 MarTech Breakthrough Awards

We’re thrilled to share that Tatari has been selected as the winner of the “Best CTV AdTech Platform” in the 8th annual MarTech Breakthrough Awards. This accolade validates our continued commitment to delivering innovative, transparent, and data-driven solutions that empower brands to confidently navigate and succeed in the evolving CTV landscape.

The MarTech Breakthrough Awards celebrate the standout innovators, leaders, and visionaries shaping the marketing, sales, and advertising tech landscape worldwide. Out of thousands of nominations from companies across more than 15 countries, Tatari stood out as a true leader, and for that we are humbled, but not surprised.

Why This is More than an Award

CTV is evolving fast, and with it, the needs of brands, agencies, and publishers who want transparency, control, and results. The fragmentation of the CTV ecosystem can make it hard for advertisers to truly understand what’s working. That’s why Tatari’s platform stands out. It’s not the accolade itself that excites us, it's what it says about how we’re helping shape the future of CTV advertising, and TV advertising as a whole.

We developed an AI-powered platform that combines best-in-class tools to simplify the complex world of TV advertising:

• TheViewPoint, allows advertisers to buy directly from publishers, reducing fees, and increasing brand safety.

• Our Planning Engine uses data from billions in media spend and thousands of campaigns to recommend optimized CTV media plans, helping advertisers save time, cut costs, and boost campaign performance.

• Vault's data clean room helps publishers and advertisers securely share data via a simple server-to-server connection to measure engagement and outcomes while maintaining compliance with evolving privacy regulations.
  

What This Means for Advertisers Using the Tatari TV Ad Platform

Better Measurement

Our platform delivers real-time analytics so advertisers can:

• Track performance by creative, platform, or audience

• A/B test strategies to optimize results

• Attribute outcomes using both deterministic and probabilistic modelsAttribute outcomes using both deterministic and probabilistic modelsTrack performance by creative, platform, or audience

Our measurement framework makes it easy to compare channel effectiveness, prove incrementality, and integrate TV results into broader marketing dashboards.

Smarter Media Buying

We have both direct and programmatic access to premium CTV inventory, whereas other platforms only offer programmatic buying.  With our powerful platform we help marketers:

• Avoid extra fees and brand-safety concerns prevalent in programmatic-only solutions

• Efficiently drive measurable outcomes at every stage of the funnel

• Confidently buy across premium streaming publishers, including Netflix, Amazon, Peacock, or Paramount+, and optionally augment campaigns with brand-safe online video

• Build campaigns that are aligned with real business outcomes (not just impressions), and rapidly shift budgets mid-campaign to the highest-performing placements

Whether it’s a national campaign or a local test, we ensure every dollar works harder.

Full Transparency

Clients get complete visibility into where their ads ran, how they performed, and the safeguards in place, like fraud protection, brand safety measures, and reporting built around their own KPIs, not vanity metrics or “guaranteed” outcomes.

Beyond CTV: Convergent TV

While CTV continues to grow, linear television still commands half of total viewership in many markets. Therefore, a comprehensive TV ad strategy should include a mix of linear, direct streaming buys, and programmatic CTV in proportions that reflect both current viewership patterns and strategic marketing objectives. We call this convergent TV and lets advertisers reap the benefits of TV’s full potential. 

Our focus has always been on building a platform that delivers scale and accountability, so it’s incredibly rewarding to see this recognized in the industry.

Building on Past Wins

This award follows a series of industry recognitions Tatari has received over the past few years:

• Digiday’s Best Connected TV Platform (2024)

• AdExchanger’s Most Innovative TV Advertising Technology (2023)

• Business Insider’s “Hottest AdTech Companies” (2023)

We believe this award is a reflection of our team at Tatari - the engineers, data scientists, and product visionaries whose unique expertise and technical prowess is what helps set us apart. Accolades like this motivate us to keep pushing forward and refining how TV advertising is planned, bought, and measured.

Want to see your own success with CTV advertising? Let’s talk.