Tatari’s New SVP of Finance Signals a Deeper Investment in TV Ad Innovation

Former Twitch finance leader underscores Tatari’s intent to scale with discipline and ambition as it eyes its next major growth phase.

As we continue to grow and innovate, we're thrilled to announce the addition of Raïssa Nébié as our new Senior Vice President of Finance. Raïssa's extensive experience in finance and her track record of guiding companies through significant growth phases make her an invaluable asset as we chart the next chapter of our journey.

Raïssa joins us from Twitch, where she served as VP of Finance, overseeing FP&A, Strategy and Corporate Development during a period of rapid expansion. Her background also includes senior roles at Google, ICV Partners, Lehman Brothers, and JP Morgan. This blend of operational rigor and strategic foresight aligns perfectly with Tatari's vision for the future.

“Raïssa brings the right combination of operational rigor, high-growth experience, and strategic foresight to help us capitalize on the momentum we’ve built and guide us through our next chapter,” said Philip Inghelbrecht, CEO and Co-Founder of Tatari.

Building on Our 2025 Momentum

Tatari continues to deliver exceptional growth and innovation, building on a record-setting 2024 in which the company outperformed the market with 52% growth in streaming and 20% growth in linear ad spend year-over-year, resulting in 34% overall net revenue growth. Raïssa’s appointment comes on the heels of a strong start to 2025 for Tatari, including:

• Q1 revenue growth up 20% year-over-year

• Continued customer expansion, with 100 new direct brand clients and 15 new agency clients year-to-date, as well as numerous small businesses onboarded through Kevin O’Leary’s WonderAds

• Accelerated adoption of Tatari’s self-serve platform and AI-powered TV media planning engine

• Strategic hiring, including Mark Weiler to lead a 90-person engineering team focused on building the industry’s most advanced TV advertising infrastructure.

“Tatari is redefining what’s possible in TV advertising by building the foundational technology that connects brands, agencies, and publishers in entirely new ways,” said Nébié. “I’m excited to join a company that is not only delivering measurable results for customers today, but is also just beginning to unlock the full potential of AI and data science to shape the future of our industry.”

Read the full press release here.