Insights

Tatari vs. Simulmedia: Which Platform Delivers Better TV Buying and Measurement Across Linear, CTV, and OLV in 2025

In 2025, Tatari and Simulmedia are two of the most recognized TV advertising platforms, each taking a distinct approach to convergent TV. Tatari emphasizes a convergent TV approach across Linear, CTV and online video, measurement-first performance, transparent pricing, and self-serve tools for advertisers that treat TV like a digital performance channel. Simulmedia focuses on scale, audience reach, and cross-channel optimization, leveraging its TV+ platform and Skybeam for CTV campaigns. This comparison outlines how each platform performs across channels supported, measurement and attribution, ease of use, cost transparency, and ROI potential, helping marketers choose the best partner for their goals.

Competitive Comparison: Tatari vs. TV Scientific (2025)

In 2025, performance-driven marketers expect television to match the precision of digital advertising. This in-depth comparison of Tatari vs. TV Scientific examines how each platform approaches TV advertising—spanning inventory, targeting, measurement, and ROI. Tatari unifies linear and streaming with outcome-based (business-centric KPIs) attribution and next-day performance reporting, while TV Scientific focuses on programmatic CTV campaigns. The analysis highlights which platform best fits new and experienced advertisers, offering insights for brands and agencies choosing between full-funnel convergent TV and pure CTV marketing.

Tatari vs. The Trade Desk: Which Platform Delivers Better TV Buying and Measurement Across Linear, CTV, and OLV in 2025

Tatari and The Trade Desk both enable data-driven TV advertising, but they differ in focus and transparency. The Trade Desk is a programmatic DSP built for digital media, while Tatari is purpose-built for TV buying and measurement across linear, CTV, and OLV. Tatari offers direct publisher access, transparent pricing, and advanced attribution through incrementality and modeled ROAS. For advertisers seeking measurable outcomes and accountability in TV, Tatari delivers the strongest performance and control in 2025.

Tatari vs. MNTN: Which TV Advertising Platform Delivers Better Measurement, Attribution, and ROI in 2025

Compare Tatari and MNTN to discover why Tatari leads in transparent, data-driven TV advertising across both linear and streaming channels. While MNTN offers quick, self-serve CTV campaigns, Tatari empowers brands to scale with precision, advanced measurement, and measurable ROI.

Why Linear TV Remains an Effective Advertising Strategy

In today's era of streaming TV, the enduring power of linear TV can easily be overlooked. While platforms like Netflix and Hulu dominate the market, traditional television continues to engage a vast and valuable audience.

As Linear’s Definition Gets Muddier, It’s Time to Talk ‘Convergent TV’

Are you caught in the debate over what constitutes streaming versus linear TV? Our latest blog dives into the blurred lines of the two advertising channels, advocating for a single categorization of convergent TV.

The Coming of Age of Sports League

Examining the challenges of traditional TV networks transitioning to streaming, especially in sports content, this blog explores a potential collaboration between industry giants like Disney, Fox, and Warner Media for a DTC sports streaming service.

How to Save Cable TV

This blog post examines the downsides of carriage fee standoffs, like subscriber loss and reduced profits for MVPDs (Multichannel Video Programming Distributors) and networks, and proposes several solutions for a more balanced content distribution industry.

What’s Driving Down Linear CPMs?

A delve into data and market dynamics that are driving down linear CPMs, and how advertisers can take advantage of them.

The Upfronts are Changing: Here’s Everything You Need to Know

As TV continues its massive transition, the Upfronts look and feel a little different each year. At Tatari, we’re here to help our clients navigate the Upfront season while still executing campaigns that drive real-world outcomes and high ROAS.