Insights

Business Insider Names Tatari a 2023 Hottest Adtech Company

Tatari was recognized for cultivating first-time TV advertisers, the introduction of TVP Direct, and launching a privacy-first CTV ad solution sister company, Vault.

Introducing Vault Data Clean Room

We are excited to announce the launch of Vault, a new sister company focused on privacy-first technology solutions for connected TV (CTV) advertising. Vault’s first product is a data clean room (DCR) solution that leverages Experian Consumer Sync.

Tatari Reveals the Secrets to Make UID 2.0 Work for Advertisers

This is the industry’s first UID 2.0 campaign for CTV and there’s a lot to break down and understand from this effort. Read more for a deeper dive into our process.

Made In Becomes First Brand to Reveal Results of Unified ID 2.0 in CTV Campaign Executed by Tatari

Tatari executed Made In’s first campaign programmatically using UID 2.0’s data to validate campaign performance, including path to conversion measurement. See the results of the campaign, and learn why UID 2.0 promises to be one of the most widely adopted frameworks for ad buying beyond cookies.

You Don't Need To Target Individuals To Drive Performance

Google’s move to shut down person-level targeting in its browser isn’t the end of performance marketing. Quite the contrary. It’s the redirect our industry needs to get back on track.

What User Permission in iOS Really Means for Your TV Campaign

For many marketers, acronyms like IDFA, SKAN (or SKAdNetwork), and ATT sound overly complex and threatening. We put these acronyms into layman's terms and breakdown what to expect with the general release of iOS 14.5.