Insights

Forward™ 2024: A Forum for the Future of TV Advertising

On September 19th, we hosted over 200 companies at Tatari’s annual conference, Forward™. Together, we discussed the TV landscape, innovative marketing approaches, and actionable strategies to scale customer acquisition and build brands.

Forward 2023: A Forum for the Future of TV Advertising

In September, 200+ companies gathered at Tatari’s annual Forward conference to explore the future landscape of TV advertising, share groundbreaking insights, and inspire transformative ideas that will shape the industry's evolution.

How Knix Uses TV Ads to Drive Full-Funnel Performance

We sat down with Knix at FounderMade's DTC Executive Summit to discuss how their brand leverages streaming and linear TV ads to drive full-funnel campaign results.

Client Spotlight: Joshua Kim from Veyl

Tatari sat down with Joshua Kim, Head of Growth at Veyl to learn more about his journey with TV advertising and how it has impacted the business.

Why Tatari is Building TV Ad Infrastructure

As TV and digital advertising converge, our vision is to build intelligent infrastructure that connects supply and demand partners, giving them unprecedented automation, control, and transparency.

CTV stands for Convergent TV, not Connected TV (and what this really means for TV advertisers)

In this article, we will unpack OLV and most importantly, the relevance of OLV to the old definition of Connected TV (making for a new Convergent TV).

How TV Became a Critical Acquisition Channel for Made In

We sat down with Made In at GROW LA to discuss how their brand leverages streaming and linear TV ads to build brand awareness and drive lower-funnel campaign results.

Adding Brand Objectives to a Performance-Focused TV Ad Strategy

Let’s take a look at how three Tatari clients, Nutrafol, Tecovas, and Ro, started their TV journey with a performance-focused mindset and later added brand objectives to drive even stronger campaign results.

Tatari Selected As Only TV App Partner In Shopify’s Plus Certified App Program

Tatari is proud to be the only TV app within the new ad tech category of the Shopify Plus Certified App Program, which was launched to promote best-in-class partners for merchants on the Shopify platform. To date, Tatari’s best-in-class Shopify app has helped more than 200 Shopify customers easily access TV advertising with a simple integration.

TV Ads Drive Mobile-App Re-engagement

Read our white paper to see how Gametime, the leading mobile ticketing marketplace for last-minute sports & entertainment tickets, used TV ads to drive existing app users to re-engage with their app.