Insights

What’s Driving Down Linear CPMs?

A delve into data and market dynamics that are driving down linear CPMs, and how advertisers can take advantage of them.

Marketers are Enamored with the Big Screen but They Risk Missing the Bigger Picture

Whilst there is value in targeting, it leads brands to not fully harness the power of TV advertising. This is best explained by laying out a typical TV advertising journey (with related spend levels).

eMarketer Snapshot: TV Advertising Trends in 2022

Download this exclusive new snapshot report for a granular look at the 2022 US TV landscape, which includes breakdowns of viewership, time spent, ad spend, and more across traditional TV, CTV, and over-the-top (OTT) video.

How DTC Brands are Using TV to Drive Customer Retention

Tatari can help brands adjust their acquisition costs appropriately within their TV spend, and we can extend that process as it relates to retaining existing customers or reactivating lapsed ones.

Marketer's Guide to Video & TV in 2021

Digiday and Tatari surveyed more than 70 advertisers and asked them about their attitudes and practices related to overall video investment and how TV-related spending strategies are evolving. This state of the industry report creates a picture of the future of TV and digital video investment.

Discover Automated Next-Day ROAS Metrics for TV

Today we’re excited to announce Return on Ad Spend (or ROAS) metrics are available in the Tatari dashboard. This represents a major step in the emergence of TV as a medium for growth-stage businesses focused on customer acquisition.

Optimizing advertising campaigns

What happens if a marketer discovers that, at the current level of spend, the marginal cost of advertising on digital is higher than the marginal cost of advertising on TV?