Insights
Don’t Get Black Friday FOMO: For Many Brands, Q5 Matters More
Q5 represents the down period that extends from directly before Christmas up to New Year’s and is an excellent opportunity for brands to extend their holiday momentum on TV.
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Aroma360's TV Advertising Journey: From Social Media to Prime Time Success
Aroma360, recognized for its home and business scenting solutions, discusses how expanding its reach and building brand legitimacy through targeted TV advertising strategies has fueled its growth.
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CTV Fraud Should Never Be an Issue
To combat CTV fraud, we recommend direct purchases from publishers and outcome-based TV measurement as effective strategies to ensure advertising transparency and accountability.
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Harvesting the power from granular TV advertising data exports
Many brands use granular advertising data to perform deep analysis & help them optimize multi-channel advertising strategies. Here are a few ways you can use raw TV data to optimize advertising strategies.
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