Insights

CPA or Bounty Models in TV Advertising are Outright Misleading

Performance-based models like cost-per-click in digital ads ensure payment for direct actions, but applying them to TV is difficult due to tracking and misattribution issues.

Moving Away from MTA and Toward a Better Model of TV Measurement

We discuss the complexities of TV measurement, highlighting flaws in approaches like Verified Attribution and advocating for a nuanced blend of methods, emphasizing the importance of embracing complexity in advertising attribution.

Attribution Methodologies for the Modern Marketer

Tatari developed a view-through attribution metric designed, and optimized, solely for TV using TV-specific device graph data and proprietary methodologies.

Why Standard TV Attribution Assumptions Are Doing Your Campaign a Disservice

TV ads produce a significant delayed response that traditional attribution models don't always capture. To accurately measure the delayed responses of a linear or streaming TV ad, advertisers need to consider these three things.

Doubling Down on 1P Data for TV Advertising

We recently rolled out a new pixel technology named “Tatari Tag Manager” (TTM) that offers stronger attribution of TV campaigns, alongside increased data flexibility and transparency.

Video: Understanding linear TV measurement

Even though linear TV has been around much longer than streaming, deterministic attribution is typically more difficult. Here is a short video that walks you through our measurement of linear TV.

Tatari and Rockerbox Bring TV Data & Analytics to Marketing Attribution

We're excited to announce our partnership with Rockerbox, a marketing attribution provider.