Grow Revenue And Drive Performance With TV Ads

Brands want to diversify beyond search and social, and find new audiences at scale. Agencies can license Tatari's self-serve platform and add TV to their clients' marketing channels. Launch campaigns and measure ads across linear and streaming TV using the same metrics as digital.

Data is not real and for illustrative purposes only

What Makes Tatari Different?

Purpose-built for TV

Other ad platforms and DSPs were built for display and online video, and can only access CTV programmatically. Using Tatari, your agency can buy and measure linear, streaming, and online video campaigns in one platform.

Measure real outcomes

Don’t settle for conventional audience or impression reports. The Tatari platform is precision-engineered to measure real business outcomes (purchases, installs, etc.) using closed-loop attribution and metrics like CAC and ROAS.

Direct media execution

The Tatari platform allows agencies to buy ad inventory not only programmatically, but also from publishers directly. This removes the ad tech tax, puts more media dollars to work, and eliminates the risks of fraud and brand safety.

Our Platform & Services

Media Buying

In just a few simple steps, you can build your own media plan, not just across streaming TV but also linear TV. We provide the tools to target audiences or predict performance across any TV ad inventory. The Tatari platform is easy and intuitive, even for novices.

Measurement

Tatari’s platform utilizes proprietary measurement methodologies that go beyond views or impressions and use closed-loop attribution to track outcomes (site visits, installs, purchases, etc.). Prove the true incremental lift from an ad campaign and show your clients when their customers took action on the website or app–whether it's minutes or 30 days after viewing the ad. Easy-to-customize dashboards allow you to show your clients' performance by network, daypart, or creative.

Ready to get started?

See our platform in action and watch our short overview video.

Agencies that Trust Tatari

"Tatari provides us with insights on ongoing optimizations, so we can tell clients where, why, and how we're increasing price efficiency and effectiveness in terms of return on ad spend.”

Janice Merlino, Principal, Merlino Media Group

“We really lean on Tatari as the experts in this space. They have taught us how to optimize convergent TV (streaming, linear, online video) specifically for our individual clients.”

Owen Loft, Co-Founder, Socium Media

“Tatari is a strong partner for launching robust television programs as part of large campaigns. They are ushering in a new era of innovation in the fast-paced TV business."

Rachel Hirschl, VP of Advanced TV and Programmatic Media, Power Digital

“Our team has enjoyed learning about Tatari's platform and training on the self-service feature. We’re looking forward to utilizing the tech and data for our clients."

Elizabeth Oakes, VP, Account Director, ICON International

Insights

4 Critical Capabilities for Indie Agencies Adding TV

To stay competitive, indie agencies must focus on four key capabilities: convergent TV strategies, AI for media planning and measurement, advanced measurement techniques, and seizing opportunities for direct media execution.

Tatari Powers Next Generation of Agencies Entering TV Ad Market

Since announcing the availability for agencies to license Tatari 18 months ago, more than 30 agencies have signed on, with 40% buying into additional services.

How Agencies Can Grow Their Business with Modern TV Advertising

We hosted a webinar with MediaPost to address the complexities of TV and the most frequently asked questions agencies have when getting started.

Ready to learn more?

Talk to our team for a live demo.