Insights

Today, 25% of CTV Ad Inventory Can Only Be Purchased Via Linear TV

Only a quarter of CTV ad inventory can be purchased through just linear TV, yet linear TV still accounts for over half of all viewing. As a result, it is important that advertisers consider both linear and streaming when building out their media plans.

Aroma360's TV Advertising Journey: From Social Media to Prime Time Success

Aroma360, recognized for its home and business scenting solutions, discusses how expanding its reach and building brand legitimacy through targeted TV advertising strategies has fueled its growth.

Breaking Down Convergent TV with LiftLab

Discover the current state of TV advertising and the emergence of TV streaming on a recent episode of Curve Your Enthusiasm with LiftLab and Philip Inghelbrecht.

As Linear’s Definition Gets Muddier, It’s Time to Talk ‘Convergent TV’

Are you caught in the debate over what constitutes streaming versus linear TV? Our latest blog dives into the blurred lines of the two advertising channels, advocating for a single categorization of convergent TV.

How Knix Uses TV Ads to Drive Full-Funnel Performance

We sat down with Knix at FounderMade's DTC Executive Summit to discuss how their brand leverages streaming and linear TV ads to drive full-funnel campaign results.

How TV Became a Critical Acquisition Channel for Made In

We sat down with Made In at GROW LA to discuss how their brand leverages streaming and linear TV ads to build brand awareness and drive lower-funnel campaign results.

Tatari Is Now The Only Company That Licenses The Triad of ACR Data Vendors

Ad buyers now have easy access to Samba TV’s industry-leading OTT and linear television viewing data, helping them better leverage the performance capabilities of TV advertising.

The Missing Piece to Making CTV Retargeting Work: Linear TV

Retargeting has proven to be one of the most successful performance drivers in digital media (namely display ad units). Today, leading marketers are pursuing the same strategy with Connected TV (a.k.a. streaming TV) ads.

Similar Inventory: Lookalike Modeling for TV Practitioners

Tatari’s Similar Inventory feature combines data science with viewership data in order to recommend available inventory across both linear and streaming TV. Watch our short video to learn more.

Why Standard TV Attribution Assumptions Are Doing Your Campaign a Disservice

TV ads produce a significant delayed response that traditional attribution models don't always capture. To accurately measure the delayed responses of a linear or streaming TV ad, advertisers need to consider these three things.