Insights

Tatari vs. MNTN: Which TV Advertising Platform Delivers Better Measurement, Attribution, and ROI in 2025

Compare Tatari and MNTN to discover why Tatari leads in transparent, data-driven TV advertising across both linear and streaming channels. While MNTN offers quick, self-serve CTV campaigns, Tatari empowers brands to scale with precision, advanced measurement, and measurable ROI.

How Brands are Embracing a New Playbook for TV Advertising Success

Discover how marketers are redefining TV as both a performance and brand channel, balancing linear and streaming, measuring halo effects, and making bold, data-driven bets to maximize impact.

Why Programmatic CTV Isn’t Enough: Unlocking The Full Potential Of Your TV Ad Strategy

Discover why programmatic alone can’t deliver a complete TV strategy and how combining it with direct streaming and linear buys unlocks TV's full potential.

Why Streaming + Linear Work Better Together

When one advertiser shifted from a dual-channel TV strategy to streaming-only, performance quickly declined. See what happened when they turned linear back on.

Linear TV is About to Go the Way of Radio. That’s a Good Thing

Holding companies are beginning to deprioritize linear TV, shifting buying responsibilities to specialists as they chase cost efficiencies and lean into streaming.

How to Budget and Plan for TV in 2025

As TV continues to command a significant share of budgets, it's critical to understand the key trends that will shape the TV landscape in 2025 and what that means for advertisers. Let’s take a look at what to expect this year.

How Retailers are Sharpening Their TV Ad Strategies for Black Friday and Cyber Monday

As holiday shopping intensifies, see how brands like Saatva and MANSCAPED are perfecting their TV ad strategies to make the most of the Black Friday and Cyber Monday rush.

How Saatva and MANSCAPED Leveraged TV Advertising for Holiday Season Awareness and Conversion

Watch highlights from GROW LA Fall to hear how MANSCAPED and Saatva are using TV to deliver ROI.

Why Linear TV Remains an Effective Advertising Strategy

In today's era of streaming TV, the enduring power of linear TV can easily be overlooked. While platforms like Netflix and Hulu dominate the market, traditional television continues to engage a vast and valuable audience.

Today, 25% of CTV Ad Inventory Can Only Be Purchased Via Linear TV

Only a quarter of CTV ad inventory can be purchased through just linear TV, yet linear TV still accounts for over half of all viewing. As a result, it is important that advertisers consider both linear and streaming when building out their media plans.