Insights

Why Retargeting Might Be TV’s Smartest Entry Point

CTV is transforming traditional retargeting by combining the engagement of TV advertising with the precision of digital targeting, offering brands a low-risk, high-impact way to drive conversions and test a powerful new performance channel.

Why Programmatic CTV Isn’t Enough: Unlocking The Full Potential Of Your TV Ad Strategy

Discover why programmatic alone can’t deliver a complete TV strategy and how combining it with direct streaming and linear buys unlocks TV's full potential.

Why Streaming + Linear Work Better Together

When one advertiser shifted from a dual-channel TV strategy to streaming-only, performance quickly declined. See what happened when they turned linear back on.

Linear TV is About to Go the Way of Radio. That’s a Good Thing

Holding companies are beginning to deprioritize linear TV, shifting buying responsibilities to specialists as they chase cost efficiencies and lean into streaming.

Why Streaming's Rise Means the Death of DSPs

TV viewership has changed, and ad buying is changing with it. With the ability to capture mass audiences like never before, streaming’s rise is DSPs’ demise. See why it's time to change tactics.

Marketing Minds: Fubo’s Alberto Horihuela Discusses the Power of TV Advertising to Grow a TV Platform

Tatari spoke with Fubo’s Co-founder and Chief Operating Officer, Alberto Horihuela, about building a TV streaming service and growing it with TV advertising.

Why Streaming Was the Real MVP at this Year’s Super Bowl

The Eagles’ victory wasn’t the only surprise of the Super Bowl. Nearly 14 million people streamed the game on Tubi, shattering expectations. Tatari and TickPick saw it coming - and capitalized.

How to Budget and Plan for TV in 2025

As TV continues to command a significant share of budgets, it's critical to understand the key trends that will shape the TV landscape in 2025 and what that means for advertisers. Let’s take a look at what to expect this year.

How Retailers are Sharpening Their TV Ad Strategies for Black Friday and Cyber Monday

As holiday shopping intensifies, see how brands like Saatva and MANSCAPED are perfecting their TV ad strategies to make the most of the Black Friday and Cyber Monday rush.

How Saatva and MANSCAPED Leveraged TV Advertising for Holiday Season Awareness and Conversion

Watch highlights from GROW LA Fall to hear how MANSCAPED and Saatva are using TV to deliver ROI.