Insights

Forward™ 2024: A Forum for the Future of TV Advertising

On September 19th, we hosted over 200 companies at Tatari’s annual conference, Forward™. Together, we discussed the TV landscape, innovative marketing approaches, and actionable strategies to scale customer acquisition and build brands.

Forward 2023: A Forum for the Future of TV Advertising

In September, 200+ companies gathered at Tatari’s annual Forward conference to explore the future landscape of TV advertising, share groundbreaking insights, and inspire transformative ideas that will shape the industry's evolution.

How TV Advertising Grows Brands

We hosted a webinar with the VAB to show the full-funnel impact of TV advertising by analyzing over 1,000 DTC brands, 30+ different metrics, and real campaign performance data.

How Knix Uses TV Ads to Drive Full-Funnel Performance

We sat down with Knix at FounderMade's DTC Executive Summit to discuss how their brand leverages streaming and linear TV ads to drive full-funnel campaign results.

How 6 Performance Driven Brands Use TV Throughout The Marketing Funnel

Tatari teamed up with Adweek to tell the story of 6 disruptor brands and how they have effectively used TV to achieve a wide range of KPIs across all stages of the marketing funnel.

How 4 DTC Disruptors Use Digital Best Practices to Succeed on TV

We partnered with Adweek to look at how four top DTC brands—Roman, Made In, Ibotta and Rothy’s—are using a data-driven approach to drive performance with TV advertising.

Video: How Fubo, a Live TV Streaming Platform, Used TV ads to Drive Subscriptions

Tatari was recently featured on VAB’s Industry Spotlight Webinar with Alberto Horihuela, Co-Founder & CMO of fuboTV, to share their journey through linear TV advertising.

Video: Leading growth marketers discuss TV as a performance channel

We were recently joined by leading growth marketers, Junior Reyes (Resident), Aaron Pelander (GovX), and Dan Guy (Lemonaid Health) to discuss how they’re utilizing TV as a performance channel.

Mastering TV advertising with Roman: View-through and incrementality in measurement

In this video, you'll learn when to use view-through vs incrementality, the pros and cons of each, and how Roman uses these methodologies together to optimize their campaigns.

How Calm Used Digital Tactics to Master TV Brand Advertising

Learn how Calm used data & analytics to drive customer acquisition, found audiences at scale, and ultimately launched a large-scale brand campaign featuring NBA star LeBron James to become the No. 1 Mental Fitness App, with over 70 million downloads.